Sweat Equity
CASE STUDY: How Jacques Marie Mage Justifies Charging $2,000 For Sunglasses
20 min read
## At-a-Glance
- Verdict: Skim
- Core thesis: Jacques Marie Mage can charge $1,400-$2,000 for sunglasses because it sells a coherent luxury identity—built from product-origin stories, limited production, status signals, …
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