In this video, we are going to talk about the art and creative direction of Ralph Lauren and Capital, the aspirational and the mythical. This is fresh in my mind because of the new Olympics merchandise that we just saw from Ralph, highlighted on The Ultimate Curator Outlander. It brings up a great reason to talk about why Ralph. Because he didn't just build a brand, he built the aesthetic of aspirational America. Ralph is one of the only designers whose world is far bigger than their clothes. He's defined the entire perception of a country, and that's happened through the brand they built and also strategically through things like being the Olympics partner for so many years. And many perceive the brand as prep, but the real story is that his work is cinema. It was perfect. Perfect. Everything down to the last minute details.
We are going to talk about the core of his brand, the art direction and archetypes inside of it, sub-brands and strategies that got it to where it is. But this came together in a different world, in a different time. We're going to bridge into the Japanese brand Capital, talk about what you can do, what you can actually learn from a brand like Ralph Lauren, and apply yourself. And I think there is almost no better example of a brand than Capital. If you're hung up on pronunciation, this probably isn't going to be the video for you. There are so many lessons in how to build on existing iconography, existing brand concepts, without just taking them. And this is going to be a video where we go through all of that. If you have a brand, if you just love either of these brands, or if you're a student of fashion, you are going to love this video. I can't wait to go through this journey with you.
Let's lock in. Let's start with a sense of purpose. I feel like nowadays everyone glorifies selling a brand, building something to make a ton of money. But what if you make something that could last for generations? So when I was in the UK, you may have seen the series I did with AIR. We actually talked to a lot of brands. We talked to Earl of East out there, talked to Milwaukee. They both operate retail stores, sell their own products and other people's products, and they both care so much about taste and lifestyle and the craft of the things that they sell. And it became apparent as we talked to a lot of these brands, all of them were in London. It's very different than what you see in America, where people are building to make money. They're building to sell, versus building more for legacy or building because it's their calling. I think that's what we've seen with Ralph Lauren as well, is it's become a legacy for him as a person. It's become so much greater. And as funding comes and goes, or involvement or whatever, you see an expression of someone who realized it's not just their vision, but a vision greater than themselves. And I want to encourage so many young people to look at your brand in that long-term perspective. Look at whatever you do plan to build. Really think through, do I really want to have an exit at some point? Or am I creating a creative summary of not just my life's work, but perhaps a concept that's greater than me, that's embodying the community and what I stand for and what I create.
And with that, part of why Ralph got so big is he created a fantasy that people wanted to live in. He presented not a real America, a cinematic America, aspirational. It wasn't fashion, it was lifestyle. You're buying into the family with the ranch, the Hamptons house, the vacation to the Aspen chalet with friends. By wearing Ralph, you could feel like you could go right along on that journey, provided you're wearing polo. Creating this aspiration is really hard if you don't live it. And it's a very different approach to modern streetwear and positioning. When I did my video about Stussy, it was about friends and what friends did together. You often saw groups of people or individuals living a life that was very unglamorized or cinematic. It was still really cool, but it was based on the passions those people were choosing to do, or something you wanted to do, but it's one step away. It's just your cool friend who's adjacent. Money didn't come into the equation as much as the life you chose. But Ralph chose a very specific type of Americana, one that you know exists, but you probably feel on the outside of, or tangential. And if you are in, you need to make sure you have a uniform that also signifies that you know what you're doing or a belonging and feels perfect for it.
And it zones into this idea of location as identity. Ralph basically uses all these pieces of America to form the core of what the company stands for. Aspen and the ski life, Colorado, Montauk and the Hamptons, New England and the original style, the playing of actual polo in the South. They always represented their customer in there as aspirational. They're noticeably adult. Even the young people in there are young people who want to appear older. There's this desire for maturity, both in how they show everybody, even the younger people, what they want to be. Whereas someone like Kif basically sells older people the ability to feel young. Who really buys the most expensive pieces they have? It's guys in their 40s and 50s. Very different than the casual T-shirt consumer who want to still feel relevant, who still have the Jordans. They're buying youth. The Ralph Lauren customer is buying maturity. And it became such a symbol of that that a whole culture came out with low lives and people racking polo to co-opt the power of that for themselves. So that's its own video.
But in addition to location, the brand had clear archetypes, and archetypes that we knew in our lives. Rugged cowboy, the polished Manhattanite, the collegiate sportsman or sportswoman, the American child of privilege, weathered rancher, still feels successful. These characters built the narrative system. I talked about this in my Balenciaga video. The idea of the character study is something Devon is doing at Gucci right now. We're really putting a character on there, saying the influencer, presenting them in their model look. So what Gucci is doing is taking hundreds of archetypes. There's a hundred people that represent the Gucci customer. We have so many customers. We're all such individuals. But Ralph Lauren was very particular. They had more than just one or two archetypes. They had maybe 10, but they were very specific in how they got those across and had other people want to be inside of them.
And now we're in this world where people have fluid identities. You may dress in one style one day, another the next. Gen Z and Gen Alpha have basically a whole sense of how they want to feel, how they dress, or what they engage with. Versus in my generation and my older brothers', for instance, you were a skater. You grew up as a skater and you stayed a skater style afterwards. But a lot about Ralph Lauren is that they didn't just have these archetypes, know what their customer was. They literally developed labels over time specifically to speak to them. RRL, original polo country, speak to the rancher. Polo sport, speaking to anyone athletic with that more elevated or prep feel. Purple label, black label. There are so many brands that flirted in and out of the core of Ralph that when they saw an angle, they could build an entire thing around it. And we see that now. One of the brands we talked to in the UK, Percival, had just released their athletic subline in addition to their more standard menswear. You'll see brands break into this. This is one of the greats of how many they were able to do and look at over time, more than just a Rick Owens and a Mark Shad.
But with these classic archetypes came classic art direction. Eternal golden hour lighting, relentless use of the outdoors, the person and activity, everything's a gathering. The brand is worn together. Groups of young people, pairs of people, people competing, people hanging out, clothes to impress other guys or let other girls know where you are in life or that you belong. This is what our group does. You're either this or you're not. And buying any piece of polo gear, that logo, that style immediately puts you into a world, could feel a bit like you belong.
Then he extended the brand as well. This is even more relevant than ever in the pop-up era, where you can do this and have it be ephemeral, have it be three days. When we had talked to about Blank in London, they had just run a pop-up event, had a whole streak of historical ones. And what I found interesting, one of my favorite things that Ralph did around these cafes that they've launched, which became their extension in the real world, is they used that as the runway. This is a big enough brand that's still doing runway shows. They opened these cafes in 2014. And 2019 was the moment where the runway and the cafe as the runway really took flight. You saw this whole world come together. People wearing the clothes to attend the physical location. And this luxury
immediately puts you into a world, could feel a bit like you belong. Then he extended the brand as well. This is even more relevant than ever in the pop-up era, where you can do this and have it be ephemeral, have it be three days. When we had talked about Blank in London, they had just run a pop-up event, had a whole streak of historical ones. And what I found interesting, one of my favorite things that Ralph did around these cafes that they've launched, which became their extension in the real world, is they used that as the runway.
This is a big enough brand that's still doing runway shows. They opened these cafes in 2014. And 2019 was the moment where the runway and the cafe as the runway really took flight. You saw this whole world come together. People wearing the clothes to attend the physical location. And this luxury co-opts food. It's interesting to look at this as an originator, right? This last summer we saw the Lacoste Cafe open up. We saw Margiela Tabby Cakes, Louis Vuitton investing in more restaurants. Nothing fits quite as well as the entire Ralph experience. And much like we saw Kif present itself as
a new age alternative, but positioned almost the opposite way, you see ALD copying almost everything Ralph has done down to the cafe itself adjacent to its store and making that such a significant part of what it does. Doing collaborations you could picture Ralph doing. And being, we are a nimble, younger, more relevant version of this historic brand. In today's day, you have to think, how can we represent this world we're in? I love the Olympics as just a cornerstone content piece because they don't make money on that, right? They probably pay money to do it. Ralph is an ambassador
of the USA to the world through the Olympics and a reminder to the US of the brand that represents them. And you have to ask yourself, as you put a brand together, what culture do you represent? If you make soccer jerseys or motocross culture or represent an ethnic group or a place, what are you doing to be able to put that mascot front and forward? And maybe it doesn't always make you money, but how are you being known as that representative is one of those core anchor concepts to help a brand really resonate over years and over time. But for a new brand, you can't recreate Ralph, even in the aggregate, but you can build on top of it. What I'll call a hybrid brand.
I remember early on, for those of you know, Superline Network and Eric and the guys over there have seen their YouTube or their Instagram. When they were first really getting into media, they came to where I worked. I worked at the surgeon at the time, and they'd ask me what people can do to make their brand stand out. At that time, I hadn't launched my merchandise line yet. I'm still working primarily on the women's wear brand I work on, which is a Western-themed brand. What's most interesting about that brand is the founder. She's Australian. I work on the meta ads and the email, et cetera. But you had her Australian and fashion sensibilities. She lived
in Texas, where we all had met and where this brand came out of. And she had a very New York fashion, Australian fashion take on the Western world that she now lived in, which makes that brand inherently interesting. And when the Superline team asked how the brand stand out, I said, hey, the brands that stand out in this next generation aren't just going to be redoing their new version of fucked or Supreme. They're going to be combining things. They're going to be combining surf and metal, Southwest colors and New England money, whatever it ends up being. It's taking things that are
actually part of your life and bringing them together versus relying on an existing aesthetic, which now every single one of has been done to death. The contrast, the dissonance of those topics together gets you to think. And that's where I'm going to bridge this video over into Capital. What you can learn from, in my mind, one of the most impressive brands of this last generation. So as we get into that, I want to take a second to go inside of Particle, who have sponsored this video. Particle is a platform for competitive and market intelligence. Now we're going to look at Noah right here. We're also going to take a brief look at Ralph. I want to show you, if you have a
brand, how you actually look and use things like this. So Noah is a great example of a brand that is that combination, right? They took literally the Ralph Lauren look and combined it just enough with skate culture. A lot of that's been lost along the way, so now it really squarely lives in the Ralph world, but at least at the beginning, it was very much that combination. But here we can go through and we can look at the last 90 days of sales that they have. And the rough data, you can see there's a range because the numbers aren't exact. They're within a 10 or 20%. You can see what they actually sell. I think this is really important for brand people
starting out, beginning to look at quantities. How do I determine how much to buy? When your seller says we have a 300 minimum or whatever, this is how you push back. And this is how you actually determine a real plan. As you look at this, this is one of the better, more known, consistent brands out there. They're not as hype as they used to be, but they're still excellent. I buy their stuff all the
time. These pants are Noah. But we look at the volume of their expensive stuff. It's like 19 of the $1,600 overcoat, right? Don't buy a thousand, don't buy a hundred units of that, right? There's like 200 of their top SKUs. Again, they have storefronts and other ways to move this brand, but online in e-commerce, 91 of a zip. And again, this is over 90 days, not even in a month. So when you look at investing in inventory, use services like this to look at brands in your niche. Look at people of comparative size or one level up and be like, what are they buying? You can begin to
forecast what you think you can move and then understand realistically what these brands sell. And when manufacturers push on you one way or the other, be like, look, the biggest brands in the space only sell a hundred belts online. How do you expect me to get that many? And you'll begin to find people that will work with you on that. And you'll notice that a lot of these brands do purchase things with minimums of 50 or 30, especially of higher-quality stuff. And again, you may pay higher dollar for it. It's worth thinking through as you begin to judge your inventory. And some of them may find sell way
more than you expected. Same thing to look at what isn't selling. So, for instance, going to this Ralph page right here, you can see the most discounted products. These rugs are 60% off, the mats, et cetera. The home section of this is obviously a category they're trying to liquidate right now. So you begin to think through, okay, what's on sale? What's moving? How much do they do that? And we come up with your sales strategies as well. And you can do all this while also seeing insights into what emails they send to their email marketing, homepage changes, and what people will change on the actual homepages of their website, and being able to see trends of what
people are searching for and looking at over time. I always like to look at this on a two-year chart, so you can see seasonality, whether something spikes at Christmas every year or not, which can give you a bit of a false positive there. You can see how much the spikes are. All this is tools you can use in Particle to help you actually research what you're going to launch or the next campaign, where your competitors are doing is an excellent part of the actual strategy process. You can learn more in the description, and thanks to Particle for sponsoring this video. What can you learn from
Capital? They're as much a fashion brand as they are physically folklore. They feel mythical. They took Americana, they took Levi's and Ralph, and then remixed it as surreal Japanese craftsmen. They have some of the strongest art direction in fashion and the most unique design in fashion while still being derivative, while still being based on something. So much so that the brand itself is a legend. Three key things to talk about here: craft, iconography, and the references of two worlds. So the Capital Universe is Americana at its core combined with Japan, with a healthy dose of humor and surrealism on top
that's become significantly more part of the brand as time has gone on. So what do I mean by craft? At the end of the day, this brand is ultra focused on representing what Japan does best when it comes to production of fashion, which is immaculate high-quality garments. Indigo dyes, the denim, the hand-stitched sashiko surfaces, the patchwork jackets, obviously heavily influenced by Levi's, by Lee's, by Wrangler,
Americana, they took Levi's and Ralph and then remixed it as surreal Japanese craftsmen. They have some of the strongest art direction in fashion and the most unique design in fashion while still being derivative, while still being based on something. So much so that the brand itself is a legend. Three key things to talk about here: craft, iconography, and the references of two worlds. So the Capital Universe is Americana at its core combined with Japan, with a healthy dose of humor and surrealism on top that's become significantly more part of the brand as time has gone on.
So what do I mean by craft? At the end of the day, this brand is ultra focused on representing what Japan does best when it comes to production of fashion, which is immaculate, high-quality garments. Indigo dyes, the denim, the hand-stitched sashiko surfaces, the patchwork jackets, obviously heavily influenced by Levi's, by Lee's, by Wrangler, by Ralph. They're using those core silhouettes that you see, everything from denim to fleece to jackets. They've gone and made their own. Now how they made it their own was taking those and applying immense craft to it, saying we're going to do this in the most intricate Japanese way possible. Also by applying iconography too.
If you watch a lot of my videos, you hear me say this word all the time, but it really matters for a brand. The skeletal backgrounds of jackets is perhaps one of Copyright's best known items. Same thing with the multi-eyed smiley. These are synonymous with the brand, part of many pieces of images that they have. Even their style of illustration and the patches and all of these pieces that have become really indicative and they're known for, they apply to all these garments to take all these core silhouettes and add their iconography on top of it in a very over-the-top and obvious way. And that combination of the core silhouette, the craft of what they've done, the iconography there makes it extremely interesting.
But then they add on top of that the references of the two worlds, where you're just as likely to see a cowboy or a racer, but it's positioned in some incredibly Japanese world. Looks like a still from a movie frame. The garments are weathered. Everything has this oddball spaghetti western feel to it that seems like you're watching a movie with a story you've never seen anything like before. And they've done this in lookbook after lookbook, year over year. There's an entire archive of their lookbook on their sites. It's also on internet archive. We're showing a bunch of example pictures of these here. They have so many campaigns that are so amazing to look at that probably don't pop into your Pinterest timeline or on that curated Instagram feed.
If you want to dive into this world, this world appeals to you. The cowboy land, the Japanese craft world. They've done an intricate way that has this combination of western meets lone wolf and cub meets all these different pieces where you can see the art direction happen. It's really incredible. And you can watch over time it get more symbolic and surreal. It started off very literal, very derivative of the initial things it started with, with its own twist. Then you began to add these larger-than-life motifs, these stranger and stranger lookbooks. They found their groove over time, going farther and farther off the beaten path.
And so if you are looking for your own brand, developing your own aesthetic style, it's fine to start somewhere that's been done before. But really, you have to think about where you're going. If you keep repeating that, are you going to make something that stands out? Look at the majority of these popular brands here. Are they doing anything new? But the ones that are exciting continue to push that boundary. How do you layer on top of that? You can take a surreal angle the way that this does. You can take an angle inspired by the culture that you're from the way this does. Some combination of both. You can make it even more literal. Find what that unique angle is, and that's what you need to think about. That's the creative challenge that we all face.
And I don't want to act like I am extremely deep in the lore here, but from what I do understand, this came together by people working together on it, by three family members. The founder, who knew denim manufacturing and was inspired by vintage Americana, Hero, who did the creative expansion, and the art direction largely shaped by a third family member. That's interesting to think too when you have that combination of things. Often that comes from collaborating with other people. We always look at these brands as these singular visions, right? You associate Ralph with Ralph even if they have a rotating cast of creative directors. But capital being really formed by these three family members shows you how the styles can combine.
There's so much more to dive in there. I encourage you to go into it yourself, dive into some of these catalogs, look at that brand as inspiration. Because I do think that this in particular is the blueprint for such a derivative age.
So a few quick notes. I am going on tour, doing a whole bunch of events in January: Toronto, New York, I believe Miami. We are doing a bunch more after that. So we're gonna have the schedule down here in the bio of stuff coming up. I'm hosting a creative strategy webinar diving into creative direction in 2026 that we are doing in early January. The link to that will be down here as well. And doing a lot more to get the community together online and in person going in the new year.
As always, appreciate your support doing that. Hope to see you either online on the webinar, in real life at one of the events. If you want to see any other art direction videos and topics, please let me know. I appreciate y'all so much. Thank you for watching. they came to where I worked. I worked at the surgeon at the time and they'd ask me what people can do to make their brand stand out. At that time, I hadn't launched my merchandise line yet. I'm still working primarily on the women's wear brand I work on, which is a Western themed brand. What's most interesting about that brand is the founder. She's Australian. I work on like the
meta ads and the email, et cetera. But you had her Australian and fashion sensibilities. She lived in Texas where we all had met and where this brand came out of. And she had a very New York fashion, Australian fashion take on the Western world that she now lived in, which makes that brand inherently interesting. And when the Superline team asked how the brand stand out, I said, Hey, the brands that stand out in this next generation aren't just going to be redoing their new version of fucked or Supreme. They're going to be combining things. They're going to be combining surf and metal,
Southwest colors and new England money, whatever it ends up being, it's taking things that are actually part of your life and bringing them together versus relying on an existing aesthetic, which now every single one of has been done to death. The contrast, the dissonance of those topics together gets you to think. And that's where I'm going to bridge this video over into capital. What you can learn from, in my mind, one of the most impressive brands of this last generation. So as we get into that, I want to take a second to go inside of Particle, who have sponsored this video. Particle is a platform for competitive and market intelligence. Now we're going to look
at Noah right here. We're also going to take a brief look at Ralph. I want to show you if you have a brand, how you actually look and use things like this. So Noah is a great example of a brand that is that combination, right? They took literally the Ralph Lauren look and combined it just enough with skate culture. A lot of that's been kind of lost along the way to now it really squarely lives in the Ralph world, but at least at the beginning, it was very much that combination. But here we can go through and we can look at the last 90 days of sales that they have. And the rough data, you can see
there's like a range because the numbers aren't, the numbers aren't exact. They're say within a 10 or 20%. You can see what they actually sell. I think this is really important for brand people starting out, beginning to look at quantities. How do I determine how much to buy? When your seller says we have a 300 minimum or whatever, this is how you push back. And this is how you actually determine a real plan. As you look at, this is one of the better, more known, consistent brands out there. They're not as hype as they used to be, but they're still excellent. I buy their stuff all the
time. These pants are Noah. But we look at the volume of their expensive stuff. They have, it's like 19 of the $1,600 overcoat, right? Don't buy a thousand, don't buy a hundred units of that, right? There's like 200 of their top SKUs. Again, they have storefronts and other ways to move this brand, but online in e-commerce, 91 of a zip. And again, this is over 90 days, not even in a month. So when you look at investing in inventory, use services like this to look at brands in your niche. Look at people of comparative size or one level up and be like, what are they buying? You can begin to
forecast what you think you can move and then understand realistically what these brands sell. And when manufacturers push on you one way or the other, be like, look, the biggest brands in the space, only sell a hundred belts online. How do you expect me to get that many? And you'll begin to find people that will work with you on that. And you'll notice that a lot of these brands do purchase things with minimums of 50 or 30, especially of higher quality stuff. And again, you may pay higher dollar for it. It's worth thinking through as you begin to judge your inventory. And some of them may find sell way
more than you expected. Same thing to look at what isn't selling. So for instance, going to this Ralph page right here, you can see the most discounted products. Like these rugs are 60% off the mats, et cetera. Like the home section of this is obviously a category they're trying to liquidate right now. So you begin to think through, okay, what's on sale? What's moving? How much do they do that? And we kind of come up with your sales strategies as well. And you can do all this while also seeing insights into what emails they send to their email marketing, homepage changes and what
people will change on the actual homepages of their website and being able to see trends of what people are searching for and looking at over time. I always like to look at this on a two year chart. So you can see seasonality, whether something spikes at Christmas every year or not, which can kind of give you a bit of a false positive there. You can see how much the spikes are. All this is tools you can use in Particle to help you actually research what you're going to launch or the next campaign, where your competitors are doing is an excellent part of the actual strategy process. You can learn
more in the description and thanks to Particle for sponsoring this video. What can you learn from Capital? They're as much fashion brand as they are physically folklore. They feel mythical. They took Americana, they took Levi's and Ralph and then remixed it as like surreal Japanese craftsmen. They have some the strongest art direction in fashion and the most unique design in fashion while still being derivative, while still being based on something. So much so that the brand itself is a legend. Three key things to talk about here. Craft, iconography and the references of two worlds. So the Capital
Universe is Americana at its core combined with Japan with a healthy dose of humor and surrealism on top that's become significantly more part of the brand as time has gone on. So what do I mean by craft? At the end of the day, this brand is ultra focused on representing what Japan does best when it comes to production of fashion, which is immaculate high quality garments. Indigo dyes, the denim, the hand-stitched sashiko surfaces, the patchwork jackets, obviously heavily influenced by Levi's, by Lee's, by Wrangler, by Ralph. They're using those core silhouettes that you see, everything from denim to fleece to jackets.
They've gone and made their own. Now how they made it their own was basically taking those and applying immense craft to it saying we're going to do this in the most intricate Japanese way possible. Also by applying iconography too. If you watch a lot of my videos, you hear me say this word all the time, but it really matters for a brand. The skeletal backgrounds of jackets is perhaps one of Copyright's best known items. Same thing with the multi-eyed smiley. These are synonymous with the brand, part of many pieces of images that they have. Even their style of illustration and the patches and all of these pieces that have become really indicative and they're known for,
they apply to all these garments to take all these core silhouettes and add their iconography on top of it in a very over the top and obvious way. And that combination of the core silhouette, the craft of what they've done, the iconography there makes it extremely interesting. But then they add on top of that the references of the two worlds where you're just as likely to see a cowboy or a racer, but it's positioned in some incredibly Japanese world. Looks like a still from a movie frame. The garments are weathered. Everything has this oddball spaghetti western feel to it that seems like you're watching a movie with
which a story you've never seen anything like before. And they've done this in lookbook after lookbook year over year. There's an entire archive of their lookbook on their sites. It's also on internet archive or showing a bunch of example pictures of these here. They have so many campaigns that are so amazing to look at that probably don't pop into your Pinterest timeline or on that curated Instagram feed. If you want to dive into this world, this world appeals to you. The cowboy land, the Japanese craft world. They've done an intricate way that has this combination of western meets
lone wolf and cub meets all these different pieces where you can kind of see the art direction happen. It's really incredible. And you can watch over time it get more symbolic and surreal. It started off very literal, very derivative of the initial things it started with with its own twist. Then you began to add these larger-than-life motifs, these stranger and stranger lookbooks. They found their groove over time going farther and farther off the beaten path. And so if you are looking for your own brand, developing your own aesthetic style, it's fine to start somewhere that's been done before. But really you have to think about where
you're going. If you keep repeating that, are you going to make something that stands out? I mean, look at the majority of these popular brands here. Are they doing anything new? But the ones that are exciting continue to push that boundary. How do you layer on top of that? You can take a surreal angle the way that this does. You can take an angle inspired by the culture that you're from the way this does. Some combination of both. You can make it even more literal. Find what that unique angle is and that's what you need to think about. That's the creative challenge that we all face. And I don't want to act like I am
extremely deep in the lore here, but from what I do understand, this came together by people working together on it, by three family members. The founder who knew denim manufacturing and was inspired by vintage Americana, Hero who did the creative expansion, and the art direction largely shaped by a third family member. That's interesting to think too when you have that combination of things. Often that comes from collaborating with other people. We always look at these brands as these singular visions, right? You associate Ralph with Ralph even if they have a rotating cast of creative directors. But capital being
really formed by these three family members shows you how the styles can combine. There's so much more to dive in there. I encourage you to go into it yourself, dive into some of these catalogs, look at that brand as inspiration. Because I do think that this in particular is the blueprint for such a derivative age. So a few quick notes. I am going on tour, doing a whole bunch of events in January, Toronto, New York, I believe Miami. We are doing a bunch more after that. So we're gonna have the schedule down here in the bio of stuff coming up. I'm hosting a creative strategy webinar diving into
creative direction in 2026 that we are doing in early January. The link to that will be down here as well. And doing a lot more to basically get the community together online and in person going in the new year. As always appreciate your support doing that. Hope to see you either online on the webinar in real life at one of the events. If you want to see any other art direction videos and topics, please let me know. I appreciate y'all so much. Thank you for watching.