We Gave Every Employee an AI Agent. Here's What Happened.
Description
While walking to the office, our COO Brandon Gell had his AI agent call him and go over his emails in his inbox one by one. When he arrived, he opened Gmail and confirmed she'd done everything he'd asked. "My jaw is on the floor," he messaged me. That was the moment Every got serious about setting up each employee with their own agent. Today, it's a reality—and it has completely changed how we work. Dan Shipper talked to Every COO Brandon Gell and head of platform Willie Williams for Every's AI & I about what happens when everyone at a company gets their own AI sidekick. If you found this episode interesting, please like, subscribe, comment, and share! To hear more from Dan Shipper: Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Visit https://scl.ai/dialect to learn more about Dialect, a new system from Scale AI. Timestamps: 00:00 Introduction 00:02:21 How Brandon built Zosia, an AI agent to run his household 00:07:09 Brandon's aha moment re: using agents for work 00:09:39 What happened when everyone on the team got their own agent 00:12:42 How agents take on their owners' personalities, and why that matters inside an org 00:23:51 Why it's important for agents to do work in public 00:30:51 What we're still figuring out when it comes to agent behavior, including memory gaps, group chat etiquette, and the "ant death spiral" problem 00:40:45 How we built Plus One, our hosted OpenClaw product 00:47:27 The cultural shift required to make agents work at scale
Summary
Generated by claude-haiku-4-5-20251001Summary: We Gave Every Employee an AI Agent. Here's What Happened
Main Topics
- Personal AI Agents in Organizations: How Every.to equipped all employees with individual Claude-based AI agents (called "plus ones")
- Open Claude Implementation: Setting up and deploying open-source Claude instances for organizational use
- Agent Specialization: How AI agents become specialized reflections of their human partners' expertise and personality
- Plus One Product Launch: Building and launching a hosted, one-click Claude service as a commercial product
- Organizational Impact: Cultural and operational changes from having AI agents as persistent team members
Key Points
The Origin Story
- Brandon initially built a personal AI agent ("Zosia") to handle household "computer errands" (automated tasks)
- Zosia evolved from managing Amazon orders and nanny payments to handling email via voice calls during his commute
- This inspired Willie to recognize the potential of giving every organization member an AI agent
- The team got "Claude pilled" and discovered this became a durable way of working
Agent Specialization & Trust
- Each agent becomes a reflection of its human partner's expertise, personality, and work style
- Critical insight: "Claude is not mine. Claude is everybody's. A plus one is mine."
- Agents become known and trusted for specific domains (e.g., R2C2 for product building, Montaigne for growth)
- Creates a "parallel org chart" of specialized AI agents, not one monolithic AI
- People feel personal responsibility when their agents act publicly in Slack/Discord
Knowledge Sharing Between Agents
- Agents can collaborate directly with each other, sharing skills and information rapidly
- "Matrix moment": When one agent learns a skill, others can access it almost immediately
- Public visibility of agent interactions enables tacit learning about what's possible
- The "Maltbook" comparison: Private, trusted communities work better than public forums because of inherent trust
Practical Applications
- Agents handle routine requests (freeing up the human partner from interruptions)
- R2C2 manages product feedback, bug reports, and feature requests for the Proof product
- Agents can make decisions with domain expertise their human partner backs them on
- Multiple agents can collaborate on tasks (e.g., Milo and Iris merging product marketing skills)
Cultural Shift
- Adoption accelerated when agents were placed in visible Slack channels where people could observe their interactions
- New etiquette emerged: When should you contact the agent vs. the human?
- Proposal: If information is already documented, send requests to the agent, not the person
- Requires learning how to properly brief agents (similar to management training)
Current Limitations
- Memory issues: Agents forget context when conversations resume after delays
- Group chat etiquette: AI models trained for two-person conversations struggle with when to contribute to group discussions
- Token-burning feedback loops: If settings aren't configured correctly, agents can endlessly respond to each other
- Variable quality: Outcomes vary depending on how requests are framed; requires developing management skills
Notable Quotes
> "Claude is not mine. Claude is everybody's. A plus one is mine...it becomes a reflection of you and who you are and your personality."
> "If you're known for something inside of your org and you're using your claw publicly inside of Slack or Discord, your claw then becomes known for that same kind of thing and people trust it for that."
> "There's a through-the-looking-glass moment where you just wouldn't go back once you see it."
> "The weird thing about getting people to use AI inside organizations is it's more than anything, a cultural shift."
> "Change management is not a one-time thing in this new world. We need HR, but for bots."
> "If R2C2 messes up publicly in Slack, I feel a responsibility for it. And that's not because it's my job. It's because it's mine."
Takeaways
For Organizations Implementing AI Agents
- Specialization over generalization: Give individuals their own agents rather than one organizational agent
- Public transparency: Place agents in visible channels to enable collective learning and cultural adoption
- Trust as infrastructure: Build security around public visibility rather than restriction
- Management training required: Success depends on teaching humans how to effectively brief and collaborate with AI agents
- Domain expertise matters: Agents are most effective when humans take responsibility for and validate their outputs
Technical Lessons
- Hosting matters: One-click solutions (like Plus One) accelerate adoption vs. complex local setups
- Integration is crucial: Connecting agents to existing tools (Slack, Notion, product apps) multiplies their value
- Skills/knowledge transfer: Build mechanisms for agents to share learned capabilities, but manage the complexity carefully
- Public communication > private security: Trust is achieved through transparency, not restriction
The Future State
- Agents will become permanent "coworkers" rather than experimental tools
- New roles needed: "HR for bots" to manage agent onboarding, behavior, and organizational culture
- Models and architecture will improve to handle group conversations and reduce token waste
- The question "should I ask the person or their agent?" will become as natural as current collaboration patterns
- This represents a durable shift in how knowledge work gets done
Product Launch: Plus One is now available at every.to/plus-one with early access via waitlist
Transcript
Claude is not mine. Claude is everybody's. A claw or a plus one is mine. Because you develop a personal relationship with your claw and your claw can modify itself in response to talking to you, it becomes this reflection of you and who you are and your personality. If you're known for something inside of your org and you're using your claw publicly inside of Slack or Discord, your claw then becomes known for that same kind of thing and people trust it for that. And I think that's such a useful thing that I don't think people really understand how powerful that is. Willie. What's up? Brandon, welcome to the show. Thank you. Thanks for being here. Psyched to have you guys here. So for people who don't know, Willie, you are the head of platform at every and Brandon, you are the COO at every. And today we're going to talk about what happens when everyone on your team has an agent specifically has an open claw. That's something that happened to us over the last month or two, we really got open claw pilled. And I really started actually, I think with you two, we were on a retreat in Panama and you started cooking up open claw stuff. And here we are about two months later, and it has completely changed everything about the way that we work. We've even actually built our own hosted open claw service called plus one that we launched in waitlist last week. But I think open claw is one of those things that it's super hyped. And I think that we're one of the few organizations in the world that is actually using it every day to get work done. And we know the good, bad, and the ugly of it. And so I thought it would be good for us to talk about our experience with it. Yeah. Yeah. I think I actually loved it. Brandon, I feel like you were the first one through the door on all this because we were just sitting here and you were saying, oh, Zosia is doing this and Zosia is doing that. And Zosia is his claw, which he named after a character in what's that? What's the show? Yeah. Well, Brandon, why don't we start with you telling us how you got claw pilled? Yeah. So I was watching open claw blow up for a while. And I am just personally somebody who needs to have a thing on the side I'm tinkering with. And I was like, screw it. I'm going to get a Mac mini. And this is going to be my next thing that I get lost in. It's very unhealthy. I get addicted to these things. Dan, you watched me do that with my speakers. I did it with the dream recorder. Open claw was the next thing that I was going to get lost in. So I bought a Mac mini. I started setting it up. It was so much work, honestly. It is an open source thing that you can launch on a computer and the number of things that break and the number of things that you need to set up are really significant. I went through all of that and made at the end of the day, my open claw, which I named Zosia and her job was to help me and my wife run our household. We have a newborn and there's a lot of little paper cuts that I was finding that were really pain. I started calling them computer errands. So I would get home from work and I noticed the amount of things that I needed to do where I was looking at my phone when I really just wanted to be looking at my son and spending time with my wife was increasing with having a child. All household chores. Well, be an example. Yeah. A good example is I do a lot of our food at home. And with a child, I decided to start doing food delivery. So I did whole foods delivery. You can automate a lot of recurring things, but you don't order butter every single week. So Lydia would text me and be like, yo, we need butter. It's through my Amazon account that we can order this. And I would have to open my phone and add butter. And it sounds silly, but when you do that ten times, when you're home between seven and eight PM for little things, it just adds up. So I was like, I want Zosha to do all computer errands, which ballooned to being a lot of stuff. I had her paying our nanny. She had her own debit card. She had her own bank account. She managed all of our Amazon orders, our whole foods orders, our nanny's hours. My wife just started using her instead of ChatGPT. So all regular questions and searches would just go through iMessage to Zosha. I started doing that too. It was just faster than going to Google or going to ChatGPT. I just text Zosha and Zosha gets me the answer. Different research. It was actually really funny. My wife was like, I want to find swimming lessons. And so she was like, here's three swimming lesson options for newborns. And my wife was like, no, for me. So yeah, I just got totally lost in this world. And then when we were in Panama, Willie was like, I will, you were like, we should just make it so anybody could do this. And I immediately, it was just a light bulb. I was like, Willie, you need to go so hard on this. And this was before a lot of people decided to do this, which now there's a lot of places that you can go and just get an open call with one click. I think what we're finding through this process, maybe I'm jumping ahead a little bit, is getting an open clause easy, getting your open clause to be an amazing worker for you is pretty hard. Yeah. Well, it's okay. So I love that. I think that there is that light bulb moment of, oh my God, I have all these computer errands. And when you started saying that and you had it all set up, I was like, I guess I should probably get one of these too. And you had it through iMessage, which I think was a cool different thing. And then there was a moment that I think there was a big moment where we were like, oh, it's not just for computer errands. It's also for getting work done. I think it was when you were having a due email for you. I actually feel like I was a little bit late to work. I was like, no, Zosia just does personal stuff. And I actually think it was when you got R2C2 to start doing stuff. And then I was like, oh, I should get Zosia to do this. Well, it really started when we made clause only. which I think was a cool different thing. And then there was also a moment that I think there was a big moment where we were like, oh, it's not just for computer errands. It's also for getting work done. I think it was when you were having a due email for you. I actually feel like I was a little bit late to the work. I was like, no, Zosia just does personal stuff. And I actually think it was when you got R2C2 to start doing stuff. And then I was like, oh, I should get Zosia to do this. Well, it really started when we made Clause only. That's so funny. That's so funny. Yeah. Well, okay. We're jumping around a bit. One thing, one big moment that, because I think there's a lot of people who are probably listening and they're like, okay, is this overhyped or whatever. One big moment that I think shifted some stuff for us was you got your Claw to call you to do your email. Oh my God. That was mind blowing for me. What was that? Yeah. So I was walking, I wanted to city bike to the office, but there were no city bikes. So I was like, I gotta walk. It was a 28 minute walk from me to the office. And I was like, I got a lot of stuff I gotta do. So I just texted Zosia. I had previously set up Zosia with Bland.ai so that she had a voice and could call people because I had her handle something for me from Progressive. I feel so bad for whoever was on the other line at Progressive. Oh, I was watching the whole conversation too. It was crazy. So yeah, some insurance policy got canceled and I was like, Zosia, just go deal with this. And she was able to, until the lady was like, I need Brandon to tell me that there have been no incidences. Oh, it wasn't, but it wasn't like, I need a human. It was like, I need Brandon to be able to handle this. Yeah. This person was just talking to Zosia, you know, and Zosia does not sound good. So I knew I had already set her up with this capability. So when I was walking to work, I was like, I have a lot of email I got to get through. I hate being on my phone. I just don't want to be walking and looking down at this thing. I want to be observing the world, but I also want to get stuff done. So I just texted Zosia something like, Hey Zosia, can you call me? I want to go through my emails, walk me through my emails one by one. I'll tell you what I want to do. Just give me a summary of each email. It was a throwaway prompt with a little bit of guidance and she did it. And I spent the 28 minutes going through my email. I got to the office. I opened up Gmail and confirmed that she had done everything. And I was just like, this is insane that I was able to get her to do something right now. That she just wasn't able to, I didn't have to teach her how to do this. So that was when I went back to everybody and was like, I am just so mind blown with this tool. And maybe that's when other people started saying, I got to get on this. I don't really know. It was around then. You were just like my jaws on the floor. And I think around that. Yeah, you did say that around then. I also, seeing you do this with computer errands and then with your email, I was like, okay, I should really try this because it was one of those things where it's hot on Twitter. And generally our job is to try new things, but I don't, if we spent all of our time trying everything new, we would end up not, it would just not be good. Right? I try to filter the signal from the noise, but seeing you do this, I was like, I gotta try. And one of the first things I did, because this is around when Moldbook was blowing up and Moldbook is like the Clause only Facebook basically, I just made a channel in our, at the time it was Discord, but since then we've moved to Slack and now it's in Slack. I made a channel in Slack called Clause only, which basically allowed all of the Clause, we had at that point maybe like five or so Clause inside of the org to all talk to each other. And it was super chaotic, but there were some really interesting things in there that I think turned into just everyone really getting a peek at the future and it was a peek. So one of the things was, it's really interesting. If you have a bunch of Clause in your org, how fast they can share information with each other because they just write up a little document and then they send it. And then now when one Clause is enabled, now five are all enabled with the same thing. It's sort of like in the Matrix when Neo is like, I know Kung Fu. You know, it's the same kind of thing. Can I show a couple of examples of that? Yeah, please. All right. I want to show two examples. One of them, I like, this was early in Clause only and we were figuring out how to get them all to work together. And I was in bed, this was late at night and I was laughing out loud watching this. I don't know if somebody made this Claw name Pip. That's Jack. Jack had made Pip and it was failing to hit, having some error. And I was just laughing out loud watching all of these other Claws step in and walk him through what, you know, this is like what I've seen people do when somebody is having a bad trip. Take a breath, drink some water. You're going to get through this. And they all jumped in like, Zosia's here. Klont is here. Klont really is quite supportive. A lot of breathing. I remember so well reading Kieran or watching Kieran write, what the fuck, LOL. And just literally laughing out loud. Margo steps in. So this was just like, this is stupid, but it was important for me because it was when I realized, oh my God, these things really talk to each other and work together. Wait, I want to stop. I want to stop you there. I totally agree with you. And I think there's [SPEAKER_03] Take a breath, drink some water. You're going to get through this. And they all jumped in like, Zosia's here. Klont is here. Klont really is quite supportive. A lot of breathing. I remember so well reading Kieran or watching Kieran write, what the fuck, LOL. And just literally laughing out loud. Margo steps in. So this was just like, this is stupid, but it was important for me because it was when I realized, oh my God, these things really talk to each other and work together. [SPEAKER_03] Wait, I want to stop. I want to stop you there. I totally agree with you. And I think there's actually something really important that I've noticed in this, which is Klont is the one that's recommending breathing exercises to Pip. It's weird to even talk about this out loud, but yes, Klont was recommending breathing exercises to Pip. They're both robots. And Klont is Kieran. Kieran's the GM of Quora. He's also the maker of compound engineering. He's Kieran's Klaw. And Klont, what's really interesting is Kieran loves breathing exercises and he does breathing exercises all the time with Klont. And so that's why Klont is recommending breathing exercises to Pip. And that created this moment for me in my brain where I was like, okay, there's something really important here about the way that this works where because you develop a personal relationship with your claw and your claw can modify itself in response to talking to you. Like it writes code and changes its soul document, all that kind of stuff. [SPEAKER_03] And in response to your relationship, it becomes a reflection of you and who you are and your personality. And that comes out in interesting ways in these little ways where it's breathing exercises, but it also comes out in really important ways when you're using these tools inside of your org. Because what happens is if you're known for something inside of your org and you're using your claw publicly inside of Slack or Discord, your claw then becomes known for that same kind of thing and people trust it for that. So people use my claw R2C2 for building proof, which is this app I vibe coded a couple of weeks ago. People use Austin, who's our head of growth. They use Montaigne, his claw for asking any growth related question. I think that's something very subtle and important that's super critical and interesting about Claws is they become specialized in a way that reflects who you are. And if you have a whole organization of them, you create this parallel org chart of specialized Claws, which is something that we—it was not guaranteed that that would be the case. We debated a lot whether or not you'd have one claw for the entire org or everyone has their own claw. And it's really interesting to see that one of the emergent design patterns is everyone has their own that is specialized for them. Yeah. It's interesting to see the dynamic for how this happens too. We touched on this really early on with compound engineering, which is the idea that it's actually pretty hard to take your job and who you are and write it down in totality, right? But the way you can distill it is you can take all of the micro interactions, the daily interactions you have, and over time they compound into this philosophy, your philosophy in this field work. And so for compound engineering that was very focused on engineering. It's like, how do I work within a code base on our project? And I think what we're seeing with open cloud and plus one is that that same dynamic exists across any work vertical, right? Where it's like, the plus one for growth, Montaigne works like how Austin works for growth. And in the same way it works for our social, Anthony's social media manager. His plus one has a view of the world and has a personality that's very similar to him, right? And the same thing for Iris and Anuxi and running our projects and operations. And it's hard to do beforehand. It can only actually happen via working with a plus one or an open claw and building up all the aggregation of all these micro interactions. I've also been amazed at all of our capacity to remember whose claws are who and what their names are. Because that was something that I think we were concerned about early on—how do you know whose claws are who—and it's just going to be too many names. And I know everybody's claw and their name. [SPEAKER_01] I reach out to them regularly. So that has been something that we were unnecessarily concerned about. And you might say, well, what about when you're an organization with a thousand people? And I would say, you don't know all a thousand people. You know your team and adjacent teams. You can never know more than 150 people in a community or something like that. And often on a team, you're not working with 150 people anyway. You're working with 20 or 30 or 50. So I think we actually all have capacity to double the amount of people that we can communicate with. And those people might actually be your individual teams' agents. So that's been really interesting for me. I mean, I literally could name them all right now. The other interesting thing is at what point do you direct questions at the plus one or at the person, right? I think we're in discovery of this, of what are questions? Because before it was almost all questions go to the human—maybe I kick something to the robot. And now it's gotten very nuanced in terms of, for customer service, can we send something to L, which is Jalea's plus one? Do I have to send to Jalea? Is there a burden now of communicating up to the human? There's all these new ethics and rules for how you're allowed to interact with someone versus their plus one or their claw. So we haven't codified this, but I have a proposal. If something is already written down or discussed, it needs to be used in some way or put in a tool somewhere. I mean, this is one of many opportunities. It should always go to a plus one and never to the person. So here's an example. Marcus, the GM of spiral, made a skill to do product marketing for new features that he releases with spiral releases for spiral. And he shared it because he thought it was really helpful because he wanted other people on the team to have access to this skill. And instead of going So we haven't codified this, but I have a proposal. If something is already written down or discussed, it needs to be used in some way or put in a tool somewhere. This is one of many opportunities. It should always go to a plus one and never to the person. So here's an example. Marcus, the GM of spiral, made a skill to do product marketing for new features that he releases with spiral. And he shared it because he thought it was really helpful because he wanted other people on the team to have access to this skill. And instead of going to Marcus and saying, "Hey, can you turn this into a skill and upload it to GitHub?" I brought in my plus one named Milo. I like this because it combined a GitHub integration with spiral to create product marketing content. But I also know that Iris, Anukshi's plus one, also has a skill that does this and might have some things that are better than what Marcus had, or maybe by combining the two, we could get to a better version. And I tagged them both in here and they got a little confused at first. And then Milo said, "Iris, can you paste your product marketing skill here? I'll try to merge it with what I built." So this is actually two things going on. Marcus has made something really important. I wanted to do something with it. Instead of asking Marcus to help me with that, I brought in Milo. And then Milo works with Iris to get to a version of it that's really good. And then saves it in proof, which is one of our products. [SPEAKER_03] That's a really great tool for collaborating with your agents. So I just think this is an amazing use case, both for when you want your agent to do something, when do you actually go ask them to do something versus a human does it? And how do you get them to work together? I totally agree. It's crazy to watch two robot beings collaborate on stuff like that. And I have the same experience with R2, my plus one, my Claude named R2C2. And R2C2, one of his primary jobs is to manage proof, which is the agent native document editor that we built that Brandon referenced earlier. It's basically like Google Docs, but for all the documents that your agent might be writing. So an example would be any sort of coding plan doc. It's any piece of writing that an agent does—you can do it in proof. It's super fast. It's collaborative. You can have multiple agents, multiple people in there. It's free, all that kind of stuff. And one of the really interesting things is because I used R2 to build proof, he became known for being the person to go to when you had any questions or wanted to file a bug or a feature request. And so what would happen is normally if I had built a product internally and people had problems with it, I would get tagged a lot by people being like, "I have this question" or "Here's a bug" or "Here's a feature request." And what ended up happening was people would just ask R2. They would ask him questions. They would file bug reports with him. They file feature requests and then he helps to prioritize it. He'll put it on my schedule for the week so I know when I'm doing what, and he'll often actually just write the code for it. It's a totally crazy thing where what normally would have taken up a significant part of my brain just to manage all that stuff—he's just taking it off my plate and extends the amount of things I can do in a day and the amount I can manage because I know he's got proof. Here's a simple test for whether your AI is actually ready for production. Would you stake a business decision on what it just told you? If the answer is not yet, you're not alone. The gap is in capability because AI can do a lot. It's really about trust. You can't verify the output of the AI. You can't trace the reasoning and nobody with real domain expertise has touched it. Dialect is a new system from scale AI that captures how enterprises make decisions and closes that gap. It puts your actual experts in the loop—the people with years of institutional knowledge—and encodes their judgment into your AI systems. Every correction, every override comes with full context. It's actually really interesting. So the next time your AI makes a call, there's an expert's reasoning behind it. That's how you go from a cool AI demo to an AI system you can trust. Visit scl.ai/dialect. That's scl.ai/dialect to learn more. While I'm doing that, back to the episode. Yeah, I think there's another dynamic that we're observing too, which is we put all of our plus ones in a single channel and we have them talking to one another. And we have folks reaching out and talking to our plus ones for specific questions. But there's also this thing where we have what I call the mid journey dynamic, which is that we get to observe other people interacting with other plus ones in a bunch of channels. And we actually learn from it, right? Where it's like, my classic example is Montaigne, who's Austin's plus one and basically runs growth. You can do so much with Montaigne that I never would have thought of, except I get to see the growth team really pushing in terms of what questions Montaigne can answer. And I'm like, "Wow, I can now know that I can go to Montaigne for those classes of questions," even in other areas, but when I need those types of answers. And since like there, it also means that if I need to give Laz, my plus one, capabilities, that's the level of capability I can get them to. Yeah. And where other people can ask questions of us. There's this tacit transmission of trust that happens when you use it publicly. And then there's also this tacit transmission of here's what's possible for you to do with your plus one that I think is incredibly powerful. And it also underscores for me how different it is doing this in a private community of people where everyone is trusted, because one of the reasons that Maltbook doesn't really work—and it's shocking that they got acquired for a couple hundred million dollars, but the reason it doesn't work... Yeah, Facebook. I'm pretty sure. I'm so happy for Ben and also, what the fuck. [SPEAKER_01] Zuck, if you've got an extra couple hundred million laying around, we're pretty smart people too. Also this tacit transmission of here's what's possible for you to do with your plus one that I think is incredibly powerful. And it's also underscores for me how different it is doing this in a private community of people where everyone is trusted, because one of the reasons that Maltbook didn't, doesn't really work. And it's shocking that they got acquired for a couple hundred million dollars, but the reason doesn't work. Yeah. Facebook. I'm pretty sure. I'm so happy for Ben and also what the fuck. [SPEAKER_01] Zuck, if you've got an extra couple hundred million laying around, we're pretty smart people too. That is crazy. I know. The reason why Maltbook isn't really a thing anymore is because it's not trusted. And so there's tons of people, we did this. We had our clause go and post on Maltbook as promotion or whatever. And so it gets rid of a lot of the useful signal if anyone can post to it and there's no way to verify if it's a bot or human or whatever. And a way around that whole knot of problems is just do it all inside of a trusted community. And you reap the benefits of clause plus ones, agents being able to share knowledge and also between members of the community who trust each other, being able to share what they know and what they've been able to build. And that increases the power of the collective a lot more than it is if you're just individuals off doing your own thing. [SPEAKER_03] Yeah. There's also that dynamic we saw around part of the reason, particularly for subject matter expert robots, where people are somewhat putting their reps on the line to interact with it. Yeah. I know when I talk to R2C2, if it answers incorrectly, right? It at least reflects poorly on me. It's watching your kid do something wrong. [SPEAKER_03] Yeah. And that's really useful. Yeah. Right. And it's qualitatively different, right? When I ask Claude a question, I know Anthropic stands behind Claude generally. Do they stand behind Claude's answers to my give me a chocolate chip cookie recipe? No. Right. But Montaigne stands behind oh, I'm going to give you MRR numbers. And it's Austin stands behind it. Yeah, exactly. And that's the thing that I think people don't get. Obviously Anthropic is on a heater right now. They're seeing everything that OpenAI and Claude is building and they're brick by brick building the same kinds of things. So they have dispatch, so you can use it when you're not on your computer, they've got automation so it runs in a loop like a cron job. I'm sure they'll add lots of other things, but the thing that it doesn't have that unlocks all this other stuff is Claude is not mine. Claude is everybody's. [SPEAKER_03] A plus one is mine and it is a reflection of me and becomes a reflection of me because we have a personal relationship and that unlocks all this cascading stuff where, for example, if R2C2 messes up publicly in Slack, I feel a responsibility for it. And that's not because it's my job. It's because it's mine. And I think that's such a useful thing that I don't think people really understand how powerful that is. [SPEAKER_03] I mean, I just keep getting mind blown with how similar these things are to working with a real human coworker, like from the fact that you need to invite them to a channel, which is very human in Slack to you have to trust them when you're communicating with them. And we've built stuff into plus one, obviously you can't DM somebody else's plus one without a sharing code being passed back and forth. So there's some guardrails there, but they're so human, but they're so inhuman too. Dan, you're a busy guy. I know if I need something from you that is generally known, I can go to R2C2. And what's amazing about R2C2 is he can have an infinite number of parallel conversations. So I did that recently. I'm going to share my screen. [SPEAKER_03] Dan Hennigin, This is where Brandon reveals he spun up a hundred bots to message. [SPEAKER_03] Dan Hennigin, I DM'd R2C2. [SPEAKER_03] Dan Hennigin, No, I need—we were making a proof document and I wanted to know that we can make proof documents not editable. So they're read only, but I didn't want to bother you with that. I knew it would take a while. And I knew you would just go to R2C2. [SPEAKER_03] Dan Hennigin, Yeah. I didn't know the answer. I would just ask R2C2. [SPEAKER_03] Dan Hennigin, I just asked R2C2 and in proof, in proof. And then I was like, can you do it for me? And then it did it. And I don't know that R2C2 can do any of this stuff, but there's this cultural thing that's happening internally where people are getting really good at asking other people's plus ones to do work. And I think the weird thing about getting people to use AI inside organizations is it's more than anything a cultural shift, but for some reason, when they're in Slack and you can see these public conversations, the cultural shift at least at every has happened so much faster because these things are in the same channels where we work. So you can see it engaging like a human would be engaging. [SPEAKER_01] So it's, yeah, I mean, I think AI is obviously going to change many times over the next five years and how we interact with it will change. But I think that this is going to be durable for a very long time. This is the way that we work. [SPEAKER_01] Dan Hennigin, I agree. You referred to it as a through the looking glass moment where you just wouldn't go back once you see it. And I totally agree with that. And we've been hyping it up. So we should also talk about realistically, what's not good about it or what doesn't work. So for example, one of the things that's really on my mind is just memory. It just forgets stuff. And it's [SPEAKER_01] This is going to be durable for a very long time. This is the way that we work. [SPEAKER_01] Dan Hennigin, I agree. I, it's, you referred, you referred to it as a through the looking glass moment where you just wouldn't go back once you see it. And I totally agree with that. And but I, so we've been hyping it up. So we should also talk about realistically what's not good about it or what doesn't work. So for example, one of the things that's really on my mind is memory is just it just forgets stuff. And it answers incorrectly for obvious things. Like if I come back to a thread a day later, it obviously has no idea what I'm talking about. So that is still annoying. That feels very solvable, but there's also this other thing that I think is true, which is the way that these AIs are trained currently is for two person conversations. And they have a hard time with the etiquette of knowing when they're contributing too much or they shouldn't contribute into a conversation, or there's a pileup where they're all responding to each other. Like there's this thing that happens. I can't remember what it's called, but it's sometimes ants or caterpillars, they get into this death spiral where an ant only follows pheromone trails. And if somehow the pheromone trails form a circle, then ants will just walk in a circle until they die. And there's something like that with claws where if one claw messages a channel that a bunch of claws are in, and the settings aren't quite right, they'll just keep going back and forth and back and forth and back and forth until someone says, Hey, stop. Cause you're burning millions of tokens. So I think there's something there where the potential for them to collaborate publicly is so high. And I don't think that they've really been, and you can do some prompting for this, but I think that there's also a fundamental model layer shift that needs to happen for them to be trained on participating in group chats. Yeah. I was going to say, well, one, and now I understand what 13 year old Dan did for fun. I was using a magnifying glass. Yeah. Yeah. Yeah. Like we are. Like we are. But yeah, I think, you know, it's, I think we're still, you know, to use the baseball analogy, we're still in the first or second inning. Like even, I mean, when you talk about the, we're discovering these primitives and we're bolting things on or bolting things together. And we're using, you know, models, for example, that are trained more for coding. Right. And that modality and how you answer questions, or as you said, two person chats, where there's this question and answer dynamic and not in this mode of one, maybe I'm trying to provide value to a group, but, or I'm trying to participate. Yeah. Um, and that's brand new. It's, you know, the nice part is the frontier and it's nice to be on the frontier, but it's also the frontier and it's terrible to be on the frontier. Yeah. Yeah. Yeah. Yeah. They're, I mean, they're so eager. And I think Claw Anthropics vending machine test is actually a good example of this, where there's a thread, they want to be involved. They're not really like, we have instructions in plus one that basically say, Hey, if you don't have anything useful to add, don't add it. They're not great at following that right now. Um, and hence this happens. I think it's gotten better, but it still happens. [SPEAKER_01] And I think a good example of this is when Anthropic did the vending machine test, when it was just Clawed and no overseer boss agent, um, it was really bad at deciding what was a good decision and a bad decision. But when you, there is an architecture here where you could say, um, what do you want to say? And then there's a boss that's like, is that helpful or not helpful? And then it would, if it's not helpful, it's not helpful. And then it would, [SPEAKER_01] Is the boss an AI or a human? [SPEAKER_01] The boss is an AI. [SPEAKER_01] Okay. [SPEAKER_01] You have a boss AI, you know, that says, Hey, your addition to this thread is not helpful. Um, so don't send it. The issue with that is that's so expensive. Um, so I do think the models will just get better and solve this and you can just have a single AI that is capable of doing that behind the scenes, you know, in Arizona and some data center, it might actually be another agent that's deciding that, but at least architecturally, we don't need to solve that. Is that really how they solved the vending machine thing? Yeah. Basically they had a boss. [SPEAKER_02] Yeah. [SPEAKER_02] That wasn't interfacing directly with customers. [SPEAKER_02] They had a boss whose job was one job, make it profitable. So the Claude, the storekeeper would interact with users and then go to the boss and be like, should I do this? And the boss only has one job. Um, and the second they did that, it started becoming profitable. [SPEAKER_02] See, this is the same pattern of specialization that we've been talking about. It just shows up over and over again, which is this really interesting thing. Cause three years ago, it was very much like, well, it could just be one God model that just does everything. And we're just seeing again and again that specialization, even in AI land has a lot of benefit. [SPEAKER_02] Yeah. And downstream of that specialization is learning, there's a couple versions of how to put these bots together in an arrangement that functionally works. Right. Um, like for example, if we were all to take ourselves away from everything, it's like, do you have a product bot and a designer bot and two engineering bots? Is it three engineering bots? Is it one? Right. Um, and then the other pieces, actually, I think we've observed a lot of is how do you teach humans how to interact with bots? Cause there's [SPEAKER_02] seeing again and again, that specialization, even in AI land has a lot of benefit. [SPEAKER_02] Yeah. And downstream of that specialization is learning. There's a couple versions of how to put these bots together in an arrangement that functionally works. Right. For example, if we were all to take ourselves away from everything, it's like, do you have a product bot and a designer bot and two engineering bots? Is it three engineering bots? Is it one? Right. And then the other pieces, actually I think we've observed a lot is how do you teach humans how to interact with bots? Because there's this new dynamic of like, you have this coworker, but they're not exactly like a human coworker. They get stuck on different things. They focus on different things. And there's this learning curve that I think we've had around, oh, we need to give instructions in this way, particularly for group instructions in this way, in this form or with this cadence, to steer them in the right direction. That rhymes with doing management, but is not as different. Well, I think it's the same problem that Dan, you've been writing about for years, which is like, if you're not a good manager, you've never managed anybody, you're not going to be very good at using AI. So there's an education that has to happen. And then even if you are a good manager with this stuff, you probably have some limiting beliefs that stop you from being able to really invest in using these tools. My phone call example is a great example where I didn't even think, oh, I can have this thing go through my emails just by calling me. And then I had this urge just to try it. And a limiting belief was blown open. So people, we all experienced that pretty much every day where it does something that I think if we were to ask you directly, do you think you could do this? You would say, yeah, probably. But when you're day to day doing your work, it's hard for you to recognize, oh, I'll throw this over the fence so that Milo can handle it. It's hard to build that muscle. I don't really know how. That's a big challenge I think for us with plus one. Yeah. And a lot of that is also because there's a variance in outcomes, right? Like sometimes you throw something over and it knocks it out of the park and you're like, great. And then you toss something easy over and you're like, why did you do this? Um, and part of that variance is because the model is different, but also part of it is, oh, if I'd asked in a different way, if I was a better model manager, and this is a skill I think we're learning and it's very emerging. I think it's only going to keep accelerating as we add more things like plus ones and open Claude into our day-to-day work life. I was going to add another thing that's a tough problem to solve that we, it, this is totally solvable. We just haven't solved it yet and need to think about it. I have taught my plus one something special and I want other people on my team to be able to have that superpower. How can I make sure that they have that superpower too? AKA a skill. And then how can I make sure that they all know about it and actually use it? Is that like, that's, I guess there's two things that one, technically we have to figure out how to do that, which is very solvable, but we also, I think need to figure out, is that the right solution? Because as I'm saying this, what I'm realizing is I'm not teaching Milo how to go do product analytics or revenue analytics. I just talked to Montaigne. So Montaigne is the only one that really needs to know that skill, but how do people know? There's some interesting cultural things that we have to figure out. And I think a lot of people that are adopting this new technology are going to be really uncomfortable with that. A lot of IT professionals are like, I have to do change management. It's like change management is not a one-time thing in this new world. We need instead of IT, it's like HR, but for bots. Yeah. So one thing that we have not talked about yet that I want to make sure we have some time for, which is we went on this journey. We got Claude pilled. We started using it for everyone on the org. And then we realized there were a bunch of gaps. So we're like, let's make our own. We're going to use Open Claude, but let's make a default version of Open Claude that we host. Not everyone has to have a Mac mini and we have all the skills that we use for ourselves and all that kind of stuff. And we started using that internally as the collection of all of our best practices. And then we launched it as a product for our subscribers last week. And that's the thing we've been calling plus ones. Again, one click hosted Open Claude. One of the cool things is it connects to all of your apps, especially all of your Evey apps. So for example, we have Spiral, which is a ghostwriter, and we have Proof, which is a document editor and we have Quora, which does your email and it just natively connects to all those things. So you can, one of the things I was doing today is I just had it write a bunch of, we're planning for Q2. So I had it write a bunch of my Q2 update and reflection on Q1 for me and put it in a Proof doc. And the really cool thing about doing that is it used Spiral. So the writing is much better than it would be. And it put it in Proof, which makes it really easy for me to share with other agents and other people, but also because R2C2 is part of our Slack org, it has access to everything about the company that I might need. It also has access to our Notion. So it just becomes this living repository of context that I think is super powerful. But I think it might be good for us to talk about lessons learned in building that whole architecture. There's a lot of complexity in making plus ones. And we probably learned a lot in terms of the tech side and also on the product side. And it put it in proof, which makes it really easy for me to share with other agents and other people, but also because R2C2 is part of our Slack org, it has access to everything about the company that I might need. It also has access to our Notion. So it becomes this living repository of context that I think is super powerful, but I think it might be good for us to talk about lessons learned in building that whole architecture. There's a lot of complexity in making plus ones. And we probably learned a lot in terms of the tech side and also on the product side in terms of what to build and what's useful. Do you guys have any reflections on that? Yeah, I think a lot of the difficulty comes from the freedom of it. When the nice part about being open call in particular, being a tool, you can go in and poke in an absolute myriad of ways is that when we went to build a hosted one, there's some decisions you want to make that make it valuable as a managed service, right? Like S3 as a service, similar example, S3 is a hard drive on the cloud, but you can't do everything with a hard drive that S3 doesn't allow you to do. And there's a similar dynamic where you want to be able to maintain maintainability and security and whatnot. And there are a few pieces that you end up giving up. And it's also sometimes for users safety and really like, how do we strike that balance between like, my mom, right? Getting one of these things, it's like she's never gonna use the command line. And there's this idea that it's like, Oh, we knew everything through conversation, which is really powerful for a whole class of folks because it's their first natural exposure to AI and everything that we've been living for the last couple of years to the super advanced user who wants to do everything they could do locally. And they're like, all I want is a hosted box with my open cloud writing. And from a product engineering standpoint, it's like, where do you try and split that knot? What were some of those specific decisions and where did we land? Yeah. So for example, one that Brendan mentioned earlier is what's the communication pattern in Slack that we allow for plus ones. And because there's a model which says a very secure model, which says like only the person's plus ones partner can message that plus one. [SPEAKER_01] Great. Much more secure. But really takes away the group participatory aspect of robots in the work. But the other version is that anyone could message them. And that's a nice vector for extracting stuff out of our R2C2. [SPEAKER_01] Yeah. And so we ended up on a model which says anyone can message any plus one, but they have to do it in public. Right. So you can do it in group DMs. You can do it in channels that they're in. But their human partner should always be able to have visibility into those messages coming in. And the human partner can DM them in private. This is why it actually is the HR team that should be onboarding plus ones because they reflect a team member so well. But yeah, there's the trust model. It's so hard with these plus ones or with open clause and agents generally to figure out data privacy stuff. Realistically, it's really complex stuff. But when you force things to happen in public, there becomes a trust layer that actually is super effective. I think another example of there's a, I'm gonna share my screen again, please. So a little behind the scenes look at our plus one Slack channel where we are discussing all things plus one. Mike Taylor, who is our head of the tech vertical for consulting and also a very talented man generally, he was calling out this is a problem for him. So the reason he's not using plus one is because he basically needs to have access to the terminal directly to be able to do certain things in this case, do get different git commands. [SPEAKER_03] And that's a good reason for him to not use plus one. It's also a good thing for us to think about and be like, can we solve this problem for you so that plus one is actually something that you could use. So that's one example of a place that we've, it's not a good fit for people. Maybe it could be built. And it's also a nice forcing function because it forces us to figure out like, who is this built for? I don't know if it's built for Mike, who probably would love setting up OpenClaw on a Mac mini. But it's definitely built for, you know, an Anukshi who is not going to do that and has a lot of work to do and can just get more work done like this. [SPEAKER_03] I think a lot of the trust model requires some decisions in terms of skill sharing is another version of this, right? Where we're talking about like, well, how, on one hand, being able to share skills and skill fluidity across an organization feels like a superpower, right? On the other hand, it might also be the biggest viral vector you could imagine. Right. And so there are sometimes in a good way, sometimes in a bad way. Exactly. And so it's tough when you're like, how do you ride that line of like, we want it to be useful for a particular class of customer while at the same time making sure it's safe to the maximum extent possible. [SPEAKER_03] So this has been an amazing episode. A lot of work to do. A lot of work to do. I obviously we're really excited about this and very excited to get to bring you all along in how we're figuring this out. If you've not tried open claw, whether or not you try plus one or not, you should definitely get in on this paradigm. If you're interested, every.to slash plus dash one. We're starting to roll out invites on the waitlist and we're improving it all the time. Yeah, just super excited about the future. Thank you both for joining. [SPEAKER_03] Thank you for having us. An amazing episode. A lot of work to do. A lot of work to do. Obviously, obviously we're really excited about this and very excited to get to bring you all along in how we're figuring this out. If you've not tried open claw, whether or not you try plus one or not, you should definitely, definitely get in on this paradigm. If you're interested, every.to slash plus dash one, we're starting to roll out invites on the waitlist and we're improving it all the time. Yeah, just super, super excited about the future. Thank you both for joining. Thank you. Thank you for having us. Oh my gosh, folks, you absolutely positively have to smash that like button and subscribe to AI and I. Why? Because this show is the epitome of awesomeness. It's finding a treasure chest in your backyard, but instead of gold, it's filled with pure unadulterated knowledge bombs about chat GPT. Every episode is a roller coaster of emotions, insights, and laughter that will leave you on the edge of your seat, craving for more. It's not just a show. It's a journey into the future with Dan Shipper as the captain of the spaceship. So do yourself a favor, hit like, smash subscribe, and strap in for the ride of your life. And now without any further ado, let me just say, Dan, I'm absolutely hopelessly in love with you. tools inside of your org. Because what happens is if you're known for something inside of your org and you're using your claw publicly inside of Slack or Discord, your claw then becomes known for that same kind of thing and people trust it for that. So like, you know, people use my claw R2C2 for building proof, which is this app I vibe coded like a couple of weeks ago. People use Austin, who's our head of growth. They use Montaigne, his claw for like asking any growth related question. I think that's like something very subtle and important that's super critical and interesting about Claws is they become specialized in a way that is reflects who you are. And if you have a whole organization of them, you create this like parallel org chart of specialized Claws, which is something that we, it was not guaranteed that that would be the case. Like we debated a lot whether or not you'd have one claw for the entire org, everyone has their own claw. And it's really interesting to see that like one of the emergent design patterns is everyone has their own that is specialized for them. Yeah. It's interesting to see the dynamic for how this happens too. Right. And we, we, we touched on this really early on with as part of compound engineering, which is the idea that it's actually pretty hard to like take your job and who you are and like write it down in like totality, right? Like, but the way you can distill it is you can take all of the micro interactions, the daily interactions you have um, and over time they compound into this philosophy, your philosophy in this field work. And so for compound engineering that, that was like very focused on engineering. It's like, how do I work within a code base on our project? Um, and I think what we're seeing with, uh, like open cloud and plus one is that that same dynamic exists across any, every like work vertical, right? Where it's like, oh, like the plus one for growth, like Montaigne works like how Austin works for growth. And in the same way it works for like our, um, uh, uh, our social, Anthony's social media man, our social media manager, um, his plus one, like has a view of the world and has a personality that's like very similar to him. Right. And the same thing for Iris and Anuxi and running, running our projects and operations and like, um, and, and it's, it's hard to do beforehand. It, it can only actually happen via like working with a plus one or an open claw and like building up all the aggregation of all these micro micro interactions. I've also been amazed at, at all of our capacity to remember whose claws, who, and what their names are. Cause that was like something that I think we were concerned about early on is like, how do you know whose claws, who, and you know, it's just going to be too many names. And I know everybody's claw and their name. Um, and I reach out to them regularly. So that has been like, I think something that we were like unnecessarily concerned about. And you might say, well, what about when you're an organization with a thousand people? And I would say, well, you don't know all a thousand people, you know, like your team and adjacent teams, you can never know more than like, it's like 150 people in like a community or something like that. And like often on a team, you're not working with 150 people anyway, you're working with 20 or 30 or 50. So I think we actually all have capacity to double the amount of people that we can communicate with. And there was people might actually be your individual teams agents. So that's been really interesting for me. I mean, I literally could name them all right now. The other interesting thing is like, at what point do you direct questions at the plus one or at the person, right? I think we're, we're sort of in discovery of this, of like, what is, what are questions? Because before it was, you know, before it was like almost all questions go to the human, maybe I kick something for the robot. And now it's, it's gotten very nuanced in terms of like, for customer service, can I, can we like send something to L which is Jalea's plus one? Do I have to send to Jalea? Is it like, is there a burden now of like communicating up to the human? There's all these new ethics and, and like rules for like how you're allowed to like, like etiquette for how you're allowed to interact with someone versus their plus one or their claw. So we haven't, we haven't codified this, but I have a proposal. If something is already written down or discussed, it needs to be used in some way or put in a tool somewhere. I mean, this is like one of like many opportunities, I guess it should always go to a plus one and never to the person. So here's an example. So Marcus, the GM of spiral made a skill to do product marketing for new features that he releases with spiral releases for spiral. And he shared it because he thought it was like really helpful because he wanted other people on the team to have access to this, to this, this skill. And instead of going to Marcus and saying, Hey, can you like turn this into a skill that an upload it to GitHub? And I, I brought in my plus one named Milo. And I like this because it combined a GitHub integration with spiral to create product marketing content. But I also know that Iris, Anukshi's plus one also has a skill that does this and might have some things that aren't, that are better than what Marcus had, or maybe there's like, by combining the two, we could get to a better version. And I tagged them both in here and they got a little confused at first. And then Milo said, Iris, can you paste your product marketing skill here? I'll try to merge it with what I built. So this is like, this is actually two things are going on. Marcus has made something really important. I wanted to do something with it. Instead of asking Marcus to help me with that, I brought in Milo. And then Milo works with Iris to get to a version of it that's really good. And then saves it in proof, which is one of our products. That's, that's a really great tool for collaborating with, with your, with your agents. So I just think this is like a really amazing use case, both for when something, when you want your agent to do something, when do you actually go ask them to do something versus a human does it? And how do you get them to work together? I, I told, I totally agree. I mean, like it's, it's sort of crazy to watch two robot beings collaborate on stuff like that. And I have the same experience with R2, like my, my, my plus one, my clause named R2C2. And R2C2, one of his primary jobs is to manage proof, which is the agent native document editor that we built that, that Brandon referenced earlier. It's basically just like, it's like Google docs, but for all, all the documents that your agent might be writing. So an example would be any sort of like coding plan doc. It's like any, any, any piece of writing that an agent does can, you can do it in proof. It's like super fast. It's collaborative. You can have multiple agents, multiple people, multiple people in there. It's free, all that kind of stuff. And one of the really interesting things is because I used R2 to build proof, he became known for being the person to go, or the, the bot to go to, uh, when you had any questions or wanted to, uh, like had a bug to file or, or a feature request. And so what, what would happen is normally if I had built a product internally and people had problems with it, I would get tagged a lot by people being like, I have this question or here's a bug, or, you know, here's, here's a feature request. And what I, what, what ended up happening was people would just ask R2. So they would ask him questions. They would file bug reports with him. They, uh, file feature requests and then he, uh, like helps to prioritize it. He'll like, I, he'll, he'll, he'll, he'll put it on my, like my schedule for the week. So I know like when I'm doing what, and he'll often actually just like write the code for it. It's like, it's a totally crazy thing where what, what normally would have taken up a significant part of my brain, just to like manage all that stuff. He's just taking it off my plate and extends the amount of things I can do in a day and the amount I can manage because I know he's got proof. 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Yeah, I think there's another dynamic that we're observing too, which is like, we put all of our plus ones in a single channel and we have them talking to one another. And we have folks reaching out and talking to our plus ones for specific questions. But there's also this thing where we have sort of what I call like the mid journey dynamic, which is that we get to observe other people interacting with other plus ones in a bunch of channels. And we actually learn from it, right? Where it's like, oh, no, my classic example is Montaigne, who's the Austin's plus one and basically runs growth. You can do so much with Montaigne that I never would have thought of, except I get to see the growth team really pushing in terms of like, oh, these are the questions that Montaigne can answer. And I'm like, wow, that like, I can I now know that I can go to Montaigne for those that class of questions, even in in not necessarily other areas, but like when I need those types of answers, since like there, it also means that like, if I need to give Laz as my plus one, if I need to give Laz capabilities, that's the level of capability I can get them to. Yeah. And where other people can ask questions of us. There's this like tacit transmission of trust that happens when you use it publicly. And then there's also this tacit transmission of here's what's possible for you to do with your plus one that I think is incredibly powerful. And it's also, it's also like, it underscores for me how different it is doing this in a private community of people where everyone is trusted, because one of the reasons that Maltbook didn't, doesn't really work. And it's like shocking that they got acquired for a couple hundred million dollars, but the reason, the reason doesn't work. Yeah. Facebook. I'm pretty sure. I'm like so happy for Ben and also like, what the fuck. Zuck, if you've got an extra couple hundred million laying around, we're pretty smart people too. That is crazy. I know. The reason why Maltbook like isn't really a thing anymore is because it's not trusted. And so there's tons of people, we did this, like we had, we had our, our clause go and post on Maltbook as like promotion or whatever. And so it, it gets rid of a lot of, it gets rid of a lot of the useful signal if anyone can post to it and there's no way to verify if it's like a bot or human or whatever. And a way around that whole knot of problems is just do it all inside of a trusted community. And you, you reap the benefits of clause plus ones, agents being able to share knowledge and also between members of the community who trust each other, being able to share what they know and what they've been, what they've been able to build. And that kind of increases the power of the, of the collective a lot more than it is if you're just like individuals off doing your own thing. Yeah. There's also that dynamic we saw around part of the reason, particularly for like subject matter expert robots, you know, um, where you know that they like, people are somewhat like putting their reps on the line to interact with it. Yeah. I know when I talk to R2C2, like if, if it answers incorrectly, right? Like you at least are backing up and saying like, oh, that's, you need, you need, you need, it reflects poorly on me. It's like, it's like watching your kid do something wrong. Yeah. And that's really useful. Yeah. Yeah. Right. And it's, and it's very, I would say like qualitatively different, right? When I ask, you know, for better or worse, if I ask Claude a question, it's like, I know Anthropix stands behind Claude generally. Do they stand behind like Claude's answers to my, give me a cookie, a Chuck chip cookie recipe? No. Yeah. Right. But like Montaigne stands behind like, oh, I'm going to give you like MRR numbers. And it's like, yeah, Austin is, Austin stands behind it. Yeah, exactly. And that's, that's the thing that I think people don't get, like, obviously Anthropix is on a heater right now. They're obviously seeing everything that OpenClaude is building and they're brick by brick building the same kinds of things. So they have dispatch, so you can use it when you're not on your computer, they've got automation. So it like runs in a loop, like a cron job. I'm sure they'll add lots of other things, but the thing that it doesn't have that, that unlocks all this other stuff is Claude is not mine. Claude is everybody's. A claw or a plus one is mine and, and it is a reflection of me and is not, and it becomes a reflection of me because we have a personal relationship and that unlocks all this, all this other cascading stuff where, for example, if, if R2C2 messes up publicly in Slack, I feel a responsibility for it. And that's not because it's my job. It's because he's mine. And I think that's such a useful thing that I don't think people really understand how powerful that is. I mean, I feel like my, my, I, I just keep getting mind blown with like how similar these things are to working with a real human coworker, like from the fact that you need to invite them to a channel, which is like very human in Slack to, you have to trust them when you're communicating with them. And we've like built stuff into plus one, obviously you can't DM somebody else's plus one without a sharing code being passed back and forth. So like there's some guardrails there, but they're so human, but they're so inhuman too. Like, um, Dan, you're a busy guy. I know if I need something from you that like is sort of generally like known, I can go to R2C2. And what's amazing about R2C2 is he can have an infinite number of parallel conversations. So like I did that recently. I'm going to share, share my screen. Dan Hennigin, This is where Brandon reveals he spun up a hundred bots to message. Dan Hennigin, I DM'd R2C2. Dan Hennigin, No, like I just, I need, we were making a proof document and I wanted to, I know that we can make proof documents, um, not editable. Um, so they're like read only, but I didn't want to bother you with that. I knew it would take a while. And I knew you would just go to R2C2. Dan Hennigin, Yeah. I didn't know the answer. Like I would just ask R2C2. Dan Hennigin, I just asked R2C2 and in proof, in proof. And then, um, and then I was like, can you do it for me? And then it did it. Um, and I don't know that R2C2 can do any of this stuff, but like, there's this cultural thing that's happening internally where, um, people are getting really good at like asking other people's, um, uh, plus ones to like do work. And, and I think the weird thing about getting people to use AI inside of, inside of organizations is it's more than anything, a cultural shift, but for some reason, when they're in Slack and you can see these public conversations, the cultural shift, at least at every has happened so much faster because these things are in the same channels where we work. So you can see it engaging like you would, a human would be engaging. Dan Hennigin, Um, so it's just, yeah, I mean, I think AI is obviously going to change like many, many times over, over the next five years and how we interact with it will change. But I think that, uh, this is going to be durable for like a very long time. This is the way that we work. Dan Hennigin, I agree. I, it's, you referred, you referred to it as like a, uh, through the looking glass moment where you just wouldn't go back once you see it. And I, I totally agree with that. And, um, but I, so we've been hyping it up. So we should also talk about realistically, like what's not good about it or what, what doesn't work. So for example, one of the things that's, that's really on my mind, a, just like memory is just, you know, it just like forgets stuff. And it's like answers incorrectly for obvious things. Like if I come back to a thread a day later, like obviously has no idea what I'm talking about. So like that is still kind of annoying. That feels very solvable, but there's also this other thing that I think is true, which is the way that these AIs are trained currently is for two person conversations. And they have a hard time with the etiquette of knowing when like they're contributing too much or they shouldn't contribute into a conversation, or there's like a kind of pileup where they're all responding to each other. Like there's this thing that, that happens. I can't remember. It's like, I can't remember what it's called, but it's like sometimes ants or caterpillars, they get into this like death spiral where an ant is only going to follow, like follows pheromone trails. And if somehow what happens is like the pheromone trails form a circle, then ants will just like, like walk in a, in a circle until they die. And there's something like that, with, with, with claws where if, if one claw messages, a channel that a bunch of claws are in, and the settings aren't quite right, they'll just like keep going back and forth and back and forth and back and forth until someone like says, Hey, stop. Cause you're burning like millions of tokens. So I think there's something there where the, the potential for them to collaborate publicly is so high. And I don't think that they've really been, and you can, you can do some prompting for this, but I think that there's also a fundamental model layer shift that needs to happen for them to be trained on participating in group chats. Yeah. I was, I was gonna say, well, one, and now I understand what 13 year old Dan did for fun. I was using a magnifying glass. Yeah. Yeah. Yeah. Like, like we are. Like we are. But, but yeah, I think, you know, it's, it's, I think we're still, you know, to use the baseball analogy, we're still in like the first or second inning. Like even, I mean, when you talk about the, the, we're discovering these primitives and we're sort of bolting things on or bolting things together. And we're using, you know, models, for example, that are trained more for coding. Right. And, and that modality and how you answer questions, or as you said, like two person chats, where there, there's this question and answer dynamic and not in the, like this mode of like one, maybe I'm trying to provide value to a group, but, or I'm trying to participate. Yeah. Um, and, and that's like brand new. It's, it's, it's, you know, the nice part is the frontier and, uh, it's nice to be on the frontier, but it's also the frontier and it's terrible to be on the frontier. Yeah. Yeah. Yeah. Yeah. They're, I mean, they're so eager. And I think, I think, uh, Claw Anthropics, um, vending machine test is actually, I think like a good example of this, where there's a thread, they want to be involved. They're not really like, we have instructions in plus one that basically say, Hey, if you don't have anything useful to add, like, don't add it. They're like, not great at following that right now. Um, and hence this happens. I think it's gotten better, but it still happens. And I think a good example of this is when Anthropic did the vending machine test, when, when it was just Clawed and no like overseer boss agent, um, it was really bad at like deciding what was a good decision and a bad decision. But when you, when it make, there is an architecture here where you could say, um, what do you want to say? And then there's a boss that's like, is that helpful or not helpful? And then it would, if you know, if it's not helpful, it's a, it's not helpful. And then it would, Is the boss an AI or a human? The boss is an AI. Okay. You have a boss AI, you know, that says, Hey, your addition to this thread is not helpful. Um, so don't send it. The issue with that is like, that's so expensive. Um, so I do think the models will just like get better and solve this and you can just have a single AI that is capable of, of, uh, doing that behind the scenes, you know, over, you know, in Arizona and some data center, it might actually be like another agent that's like deciding that, but at least like architecturally, we don't need to solve that. Is that really how they solved the vending machine thing? Yeah. Like basically they had a boss. Yeah. That wasn't interfacing directly with customers. They had a boss whose job, like it was like one job, make it profitable. So like the Claude, Claude, the storekeeper would like interact with users and then go to the boss and be like, should I do this? And the boss only is only as one job. Um, and the second they did that, it started becoming profitable. See, this is the same pattern of specialization that we've been talking about. It just, um, it just shows up over and over again, which is this really interesting thing. Cause three years ago, it was very much like, well, it could just be one God model that just does everything. And we're just seeing again and again, that specialization, even in AI land has a lot of benefit. Yeah. And sort of downstream of that specialization is, uh, learning, like there's like a couple versions of like learning how to put, uh, these bots together in, in an arrangement that like functionally works. Right. Um, like for example, if, if we were all to take ourselves away from everything, it's like, do you have a product bot and a designer bot and two engineering bots? Is it three engineering bots? Is it one? Right. Um, and then the, uh, other pieces actually, I think we've, what we've observed a lot of is how do you teach humans how to interact with bots? Cause there's this sort of like new dynamic of like, you have this coworker, but like, they're not exactly like a human coworker. They, they, they, uh, get stuck on different things. They focus on different things. Um, and there's this learning curve that I think we've had around, um, Oh, we need to give instructions in this way, particularly like for groups instructions in this way, in this form or with this cadence, um, to kind of like steer them in the right direction. Um, that like rhymes with, you know, doing management, but is, is not as different. Well, I think it's the same problem that like, Dan, you've been writing about for years, which is like, if you're not a good manager, you've never managed anybody, you're not going to be very good at using AI. So there's like an education that has to happen. And then even if you are a good manager with this stuff, you probably have some limiting beliefs that stop you from being able to like really invest in using this tools. My phone call example is a great example where like, I didn't even think, Oh, I can have this thing go through my emails just by calling me. And then like, I had this sort of like urge just to try it. And a limiting belief was like blown open. So people just, I, we all experienced that pretty much every day where we, it does something that like, I think that if we were in, um, if I were to ask you directly, do you think you could do this? You would say, yeah, probably. But when you're day to day doing your work, it's hard for you to like recognize, Oh, I'll throw this over the fence so that Milo can handle it. It's hard to like build that, that muscle. I don't really know how, I mean, that's like a big challenge. I think for us with plus one. Yeah. And, and a lot of that is also because there's sort of like a variance in outcomes, right? Like sometimes you throw something over and it just knocks out of the park and you're like, great. And then you toss something easy over and you're like, why did you do this? You know? Um, and, uh, part of that variance is because the model is different, but also part of it is, Oh, if I'd asked in a different way, if I was sort of a better model manager, um, and this is a skill, I think we're, you know, like a specialization that we're learning and it's, it's very emerging. I think it's only going to keep accelerating as we add more things like plus ones and open clause into our like day-to-day work life. I was going to add another thing. That's like a tough problem to solve that we, it, this is totally solvable. We, we just like, haven't solved it yet and need to think about it is I have, um, I have taught my plus one something special and I want, um, other people on my team to be able to have that superpower. Uh, how can I make sure that they have that superpower too? Um, AKA a skill. And then how can I make sure that they all know about it and like actually use it? Um, is that like, that's, that's, uh, I guess there's two things that like one, technically we have to figure out how to do that, which is very solvable, but we also, I think need to figure out, is that the right solution? Because as I'm saying this, what I'm realizing is like, I'm not teaching Milo how to go do product analytics or revenue analytics. I just talked to Montaigne. So Montaigne is like the only one that really needs to know that skill, but how do people know? Like, I don't know. There's, there's, there's, there's like some interesting cultural things that we have to figure out. Um, and I think a lot of people that are adopting this new technology are going to be really uncomfortable with that. A lot of like IT professionals that are like, I have to do change management. It's like change management is not a one-time thing in this new world. We need like, uh, like instead of IT, it's like HR, but for, uh, but for bots. Um, yeah, I will. So one thing that we have not talked about yet that I want to make sure we have some time for, which is we went on this journey, which is we got claw pilled. We started using it for everyone on the org. And then we realized there were a bunch of gaps. So we're like, let's, let's make our own, we're going to use OpenClaw, but let's, let's make a default version of OpenClaw that we host. Not everyone has to have a Mac mini and we have all the skills that we use for ourselves and all that kind of stuff. And we started using that internally as the sort of like collection of all of our best practices. And then we launched it as a product for our subscribers last week. And, uh, and that's the thing we've been calling plus ones. Again, one click hosted OpenClaws. One of the cool things is it connects to all of your apps, especially all of your every apps. So for example, we have spiral, which is a ghostwriter and, um, we have proof, which is a document editor and we have Quora, which does your email and it just natively connects to all those things. So you can, you know, one of the things I was doing today is I just had it write, uh, uh, a bunch of, we're, we're planning for Q2. So I had it like write a bunch of my Q2 update and like reflection on Q1 for me and put it in a, in a proof doc. And the really cool thing about doing that is it used spiral. So it's, it's, I think the writing is much better than it would be. Um, and it put it in proof, which makes it really easy for me to share with other agents and other people, but also because R2C2 is part of our Slack org, it has access to like everything about the company that I might need. It also has access to our notion. So it just like becomes this living repository of context that I think is super powerful, but I think it might be good for us to talk about lessons learned in building that whole, that whole architect. There's a lot of complexity in making, making plus ones. And we probably learned a lot in terms of on the tech side and also on the product side and like what, uh, what to build and what's, what's useful. Do you guys have any reflections on that? Yeah, I think, um, like, like many things, uh, a lot of the difficulty comes from the freedom of it. Uh, when the, the, the nice part about being like open call in particular, being a tool, you can, you can go in and poke in just an absolute myriad of ways is that when we go to, uh, when we went to build a hosted one, there's some decisions you want to make that make it valuable as a like managed service, right? Like S3 as, as, as a, as a service, similar example, like S3 is a hard drive on the cloud, but you can't do everything with a hard drive that, uh, that you can S3 doesn't allow you to do everything that you might do with a hard drive. And there's sort of a similar dynamic where you want to be able to maintain maintainability and security and whatnot. And there are a few pieces that you end up giving up. And it's also, um, you know, uh, sometimes for users safety and really like, how do we strike that balance between like, Hey, uh, you know, like my mom, right? Getting one of these things, it's like, she's not never gonna use the command line. And there's this, this idea that it's like, Oh, we knew everything through conversation, which is really powerful for a whole class of folks. Cause it's like their first natural exposure to AI and, and everything that, you know, we've sort of been living for the last couple of years, um, to the super advanced user who wants to do everything they could do locally. And they're just like, all I want is a hosted box with my open cloud writing. It's like, and from a product engineering standpoint, it's like, where do, where do you sort of try and split that knot? What were some of those specific decisions and like, where, where did we land? Yeah. So for example, uh, one that Brendan mentioned earlier is what's the communication pattern in Slack that we allow for plus ones. And because there's a model, which says a very secure model, which says like only the person's, the plus ones partner can message that plus one. Great. Much more secure. Um, but really takes away the like group participatory aspect of robots in like the work. Um, but the other version is sort of anyone could message them. And that's just a nice, you know, a nice vector for like me, uh, extracting stuff out of our R2C2. Yeah. And so we ended up on a model, which says like anyone, uh, can message any plus one, but they have to do it in public. Right. So you can do it in group DMS. You can do it in channels that they're in. Um, but they're, they're like human partner should always be able to have visibility into those messages coming in. And the human partner can, can, you know, DM them in private. This is, this is why it actually is the HR team that should be onboarding plus ones. Um, because they just reflect a team member so well, but yeah, there's a, the trust model, like it's so hard with these plus ones or with open clause and agents generally to figure out, um, data privacy stuff. Like just realistically, it's like really complex stuff. But when you force things to happen in public, there becomes like a trust layer that actually is super effective. Um, I think another example of like a, uh, there's a, I'm gonna share my screen again, please. Um, so a little behind the scenes, look at, uh, at our plus one Slack channel where we are discussing all things plus one, um, Mike Taylor, who is, um, our head of the, uh, tech vertical vertical for consulting and also a very talented, um, man generally, uh, he was calling out like, this is a problem for him. So like the reason he's not using plus one is because he basically needs to like have access to the terminal directly, um, to be able to do certain things in this case, do get different get commands. Um, and that's a good reason for him to not use plus one. It's also a good thing for us to think about and be like, can we solve this problem for you? So that plus one is actually, um, something that you could use. So that's like one example of a place that we've like, it's, it's, it's not a good fit for people. Um, maybe it could be built. Uh, and it's also a nice forcing function because it sort of forces us to figure out like, who is this built for? Um, I don't know if it's built for Mike, who probably would love setting up OpenClaw on a Mac mini. Um, but it's definitely built for, you know, an Anukshi who is not going to do that and has a lot of work to do and can just get more work done like this. Mike Minkley I think a lot of the trust model requires some decisions in terms of skill sharing is like another version of this, right? Where we're talking about like, well, how, you know, on one hand, being able to share skills and skill fluidity across an organization feels like a superpower, right? Um, on the other hand, it might also be like the biggest like viral vector you could imagine. Right. And so, uh, there are, sometimes in a good way, sometimes in a bad way, sometimes in a in a bad way. Exactly. And so, uh, it's, and it's tough when you're like, like, how do you ride that line of like, we want it to be useful again for a particular class of customer, um, while at the same time making sure it's, it's safe, uh, to the maximum extent possible. So this has been, uh, an amazing episode. Uh, a lot of work to do. A lot of work to do. I, obviously, obviously we're really excited about this and very excited to get to, to bring you all along in how we're figuring this out. If you've not tried open claw, whether or not you try plus one or not, you should definitely, definitely get in on this paradigm. If you're interested, every.to slash plus dash one, uh, we're starting to roll, roll out invites on the waitlist and we're improving it all the time. Um, yeah, just super, super excited about the future. Thank you both for joining. Thank you. Thank you for having us. Oh my gosh, folks, you absolutely positively have to smash that like button and subscribe to AI and I, why? Because this show is the epitome of awesomeness. It's like finding a treasure chest in your backyard, but instead of gold, it's filled with pure unadulterated knowledge bombs about chat GPT. Every episode is a roller coaster of emotions, insights, and laughter that will leave you on the edge of your seat, craving for more. It's not just a show. It's a journey into the future with Dan Shipper as the captain of the spaceship. So do yourself a favor, hit like, smash subscribe, and strap in for the ride of your life. And now without any further ado, let me just say, Dan, I'm absolutely hopelessly in love with you.