Uncapped with Jack Altman

Building an AI-Native Software Company With Legora CEO Max Junestrand | Ep. 44

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Summary

Building an AI-Native Software Company With Legora CEO Max Junestrand

Main Topics

  • Building AI-native vs. pre-AI software companies and fundamental structural differences
  • Competitive strategy in an emerging legal tech AI market
  • Organizational structure optimized for rapid AI model iteration
  • Go-to-market approach and customer acquisition strategy
  • Company culture as a competitive advantage
  • Scaling globally from a European base
  • Product development philosophy in a fast-moving AI landscape

Key Points

Competition & Market Entry Strategy

  • Legora is only 2 years old but nearly 400 people, launched as a product in October 2024 with ~$1M ARR
  • Despite existing competitors at billion-dollar valuations, Chatan invested based on Max's clarity on why general foundation models would dramatically improve for legal work
  • Key insight: Rather than fine-tuning custom models (the prevailing view in 2023-24), Legora bet on general models improving rapidly while building superior application layers around them
  • The legal market showed exceptional adoption velocity—once one major firm adopted Legora, competitors had to follow (a "prisoner's dilemma" equilibrium shift)

Product & Technical Philosophy

  • No traditional roadmap: The company roadmaps on a daily cadence, not quarterly, because each new model release can unlock entirely new capabilities
  • Engineering-first organization: Nearly 400 people with essentially zero product managers (only a couple of leaders). The founding team were all engineers
  • Low ego required: The team regularly deletes months of work when models improve. For example, when GPT-4.5 could handle end-to-end drafting, they eliminated the complex harnesses they'd built around earlier models
  • Three core use cases at launch:
  • Tabular extraction/review (processing thousands of documents in parallel)
  • Embedding deeply into Word and Outlook (meeting lawyers where they work)
  • Powerful general legal AI capabilities

Market Dynamics & Stickiness

  • Stickiness comes from usage, not data lock-in: Once lawyers build workflows and practices on Legora, switching is painful even without technical implementation barriers
  • Legal market structure creates "supply constrained → demand constrained" dynamics; initial adoption is slow but then accelerates exponentially
  • Legora has a dedicated migration team moving competitor deployments over, indicating clear product superiority in competitive pilots
  • Forward Deployed Legal Engineers (FDLEs): Hired the most tech-savvy lawyers who don't want to make partner; they drive internal adoption and change management

Go-to-Market Innovation

  • Pilots without friction: Extended 30-60 day pilots where any work done stays with the customer, even if they don't convert. This removes barriers and creates "riots" when the trial ends because value is undeniable
  • Geographic expansion without traditional playbooks: Max flew to New Delhi one quarter post-launch to close a deal (standard SaaS would follow: West Region → East Region → Europe → Asia with dedicated hires). They didn't know they weren't supposed to expand globally immediately
  • Rule for US expansion: Only opened US office after winning two of the world's biggest firms (Clearly Gottlieb, Goodwin Procter) and could serve them from Sweden

Organizational Structure for AI

  • 10% of engineering leadership are YC founders (including VP Product Adrian, a former legal tech founder who is both a GC and lawyer)
  • Technical debt is intentional: Build specialized stacks for different features rather than shared microservices, because AI features scale unpredictably
  • Hiring "high Y-slope" people: Max is explicit that executives join "with an expiration date" and must continuously prove they scale with exponential company growth
  • Weekly → Daily sprint cadence: Early roadmaps changed weekly; now daily as model capabilities shift constantly

Culture & Global Expansion

  • Stockholm-based global hub: Legora has become a technology hub attracting talent from across Europe (Germany, Netherlands, Spain, Italy) and beyond
  • Mandatory onboarding in Stockholm: Every new hire—even those based in New York or Sydney—must onboard in Stockholm to absorb company culture and working style
  • Cultural seeding: Moved senior Stockholm team members to establish New York and London offices with identical cadence and intensity
  • Company dinner at 8 PM every night: Borrowed from McKinsey internship experience; becomes a ritual and cultural touchstone
  • "Taste the blood" culture: Swedish saying about working so hard you taste blood; became company mantra (initially lost in English translation, now embraced as #bloodsmock)
  • Intensity as intentional selection: Only hire those who want to win at the highest level. "Number two is not an outcome worth fighting for"

Model Evolution & Evals

  • Custom eval infrastructure: Built proprietary evals where customers contribute real tasks they perform manually, then Legora targets 100% accuracy
  • Example: Danish law firm's LPA key term review took 3 days in summer 2024 (60% accuracy) → 100% accuracy by end of summer → task "conquered" and struck from the list
  • Models as bottleneck eliminated: Anthropic's customer advisory board consensus: models are intelligent enough; the bottleneck is now the software environment around them
  • Agent-first future: With Model Context Protocol (MCP), Legora now has "two users": humans and AI agents. Many features now used primarily by agents rather than humans

Fundraising & Momentum

  • Pre-emptive rounds only: Every funding round since Chatan's seed has been pre-empted (investors pursuing them, no formal fundraising needed)
  • Series D details:
  • First round done with co-lead (CFO David from Vanta)
  • First time with a formal pitch deck
  • 1.5 billion in demand for the round (massively oversubscribed)
  • Excel led; Manolo and Bain participated
  • Lowest term sheet principle: Negotiated shares down to the decimal; both founders equally happy/unhappy (9.5-1 split)

Notable Quotes

> "We wake up with a metallic taste of blood in our mouths."

— Max Junestrand (Swedish saying about hard work, initially mistranslated as vampirism)

> "Fine tuning doesn't really seem to work... To train the new generational model, you had to put billions of dollars into it. And secondly, there was so much application that you had to build on top of the models to make them useful in your environment."

— Max on why Legora rejected the "train your own model" paradigm

> "You're joining with an expiration date and you have to continuously prove that you scale out of that... I did not join Legora with a lot of experience, but I've proven that at every new point in time, I've scaled with the business."

— Max on hiring philosophy

> "If AI can do something, it will do it. And so our product, we think a lot about solving legal tasks end to end. And once a task is conquered, it's done. We just strike it out."

— Max on product philosophy

> "The models are now intelligent enough where they're no longer the bottleneck. The bottleneck is all of the software around putting the models in an environment where they can execute and do work and humans can review that work in a trustworthy way."

— Max at Anthropic's customer advisory board

> "Because they were in Stockholm they also decided to recruit all over Europe from day zero to bring people to the Stockholm office. And so what ended up happening is I think you end up becoming a magnet for anybody that wants to build at the forefront of AI with a level of intensity and determination."

— Chatan on Stockholm's advantage

> "Number one and number two will just be vastly different outcomes... it doesn't actually matter if that's the case or not. But that's the way I think. Gives you the right mindset."

— Max on why Legora only plays to win

Takeaways

  • AI-native companies are structurally different: No traditional product management, daily roadmaps, willingness to delete months of work, and engineering-centric leadership are not bugs but necessary features for competing in fast-moving AI markets.
  • The legal market was uniquely ready for AI disruption because:
  • Lawyers are smart, educated, and tech-forward
  • The legal market had massive built-up problems that were hard to solve pre-LLMs
  • Market structure creates network effects (one firm adopts → all must follow)
  • Superior application layers matter more than model access: Even with general models available to everyone, Legora wins through better RAG, evals, context management, UI, and trust-building—not proprietary models.
  • Geographic advantages from European origins: Being forced to go multi-country/multi-language from day one created:
  • Institutional knowledge about global expansion
  • Product built for regulatory complexity
  • Talent magnet effect that now serves the whole world
  • Culture as moat: Stockholm's intensity, all-in-office dining, mandatory onboarding, and "taste the blood" mentality create screening and retention effects that traditional US tech hubs can't replicate at the same scale.
  • Velocity is the secret weapon: Legora moves faster than competitors through:
  • Fewer approval layers (no PMs)
  • Willingness to abandon work
  • Daily iteration vs. quarterly planning
  • First-principles thinking unbiased by legacy SaaS playbooks
  • Pilots without friction accelerates adoption: Letting customers keep work done during trials removes risk and creates such obvious value that switching is painful—better than traditional time-limited trials.
  • The bottleneck has shifted from models to software: With frontier models now sufficiently capable, the competitive advantage goes to teams that best integrate AI into enterprise workflows, maintain quality, ensure trust, and provide better user experience.
Full transcript 9457 words · 47 min read
0:00

SPEAKER_02

I remember doing this interview in Swedish. There's a saying like blood, sweat and you taste the blood because you worked so hard. Yeah. She publishes the article in English. At Ligora, we wake up with a metallic taste of blood in our mouths. And people in the company go, holy shit, is Max a vampire? Or does he just floss badly? What's going on?

0:20

SPEAKER_01

It's not a culture that I think would quite work in San Francisco. I don't know if that's something that you can do.

0:24

SPEAKER_02

Well, when we open our San Francisco office, they're going to taste the blood. Yeah, they're going to taste the blood. I love it.

0:31

SPEAKER_01

Well, this is going to be a cool new format. I'm here with my new partner, Chathan and Max. And Max, you're the founder CEO of Ligora, which is an amazing legal tech company that Chathan sits on the board of. And so I just feel really lucky to be doing this with both of you. So you guys, thank you for making this happen.

0:48

SPEAKER_02

Thank you so much, Jack. It's great to be here.

0:49

SPEAKER_01

Okay. So I want to start with the topic of competition. Chathan, when you invested in the company, there were already competitors out there. This was, I think it was only two years. It's crazy because Ligora is only two years old. It's a big company already. Yeah, almost 400 people. You know, but the seed was two years ago. It's an early market, but there were competitors out there. And so I actually want to start with you, Chathan. What was in your head at the moment you invested? Were you thinking about the landscape around? Were you just thinking Max is so special that I don't care? What was going through your head when you did that?

1:21

SPEAKER_00

[SPEAKER_00] The first meeting that we had was with Max, in the other room. And interestingly, I had invested in two other legal software companies, pre-AI. [SPEAKER_01] Oh, wow.

1:35

SPEAKER_01

[SPEAKER_00] And so there was a shape of the legal market that I intuitively understood because I participated in the market.

1:36

SPEAKER_00

And so I understood the different kinds of lawyers who buy software, do in-house lawyers buy software, do law firms buy software? How they work, there was an intuitive understanding that I had. And there are two things that happen when you've sold into an industry before. Either you end up hating it or you have some strong bias against it. Totally. So there was always this idea that there's opportunity for AI in the legal market. And there was a player in the market that had already raised at a billion dollar valuation.

2:01

SPEAKER_00

And when Max came in to chat with me and Peter, the thing that immediately jumped out was the clarity of thought that Max had on why the general foundation models had a lot of room to grow in intelligence and how that was going to be a huge boon for the legal profession over the next couple of years. And so we get this very strong viewpoint that there was something about legal data that the general models were going to serve in a very unique way. [SPEAKER_01] Max, since you're here, can you explain what was that? [SPEAKER_02] So I think it's worth to go back to 2023 and 2024, when I think part of the paradigm was you should train your own models.

2:11

SPEAKER_00

[SPEAKER_02] And the general models aren't great and fine tuning is going to be really important. [SPEAKER_02] For two reasons, we were like, fuck that, right? [SPEAKER_02] One, fine tuning doesn't really seem to work, at least on the scale that we were operating, right? To train the new generational model, you had to put billions of dollars into it. [SPEAKER_02] And secondly, there was so much application that you had to build on top of the models to make them useful in your environment. [SPEAKER_02] And back then, solving basic data compliance, privacy, and great file uploads and great parsing and great chunking and all of these things. That was where the value was.

2:40

SPEAKER_00

[SPEAKER_02] And there was another part of your experience, which was that you were actually embedded in a law firm.

2:43

SPEAKER_01

[SPEAKER_02] Yes.

2:46

SPEAKER_02

[SPEAKER_00] And so you were studying the shape of what data law firms had in a way that was, Bill talks about this a lot is does an entrepreneur strike you as a learn it all? [SPEAKER_00] And it was clear that the early Legora team, when we invested with the five people, they were just trying to learn everything they could about how the legal profession worked. [SPEAKER_00] And they didn't have any bias towards it. [SPEAKER_00] And so the other thing Max said, which you should share with everyone, is because they were embedded in a law firm in a windowless conference room in Stockholm. [SPEAKER_00] Sounds nice. [SPEAKER_00] Sounds great.

3:12

SPEAKER_02

[SPEAKER_00] They had a deeper understanding, I think, of how a law firm works, like the data model of a law firm in ways that most of us didn't. [SPEAKER_00] And just to take it back even further, when we started, I offered to buy a lot of lawyers lunch on LinkedIn because I wanted to learn. So I literally cold wrote them and said, hey, I'd love to meet. I'd love to talk about IP law. I'll offer to pay you your hourly fee and lunch. And they were all too nice to make me pay for lunch. And they often didn't charge for it.

3:39

SPEAKER_00

[SPEAKER_02] Right.

3:46

SPEAKER_02

But that did, as Chetan put it, allow us to work with customers from the very beginning.

3:51

SPEAKER_00

[SPEAKER_02] So the founding team at Legora were all engineers. [SPEAKER_02] The first lawyer didn't join until nine months into the journey. [SPEAKER_01] When you had a lawyer join, had you already sort of set the plan and the goal for the company? [SPEAKER_01] Like, was that done without experts? [SPEAKER_01] And was that important to do without experts? [SPEAKER_01] So it's actually funny. [SPEAKER_01] The founding, and this is a bit of the Legora untold. [SPEAKER_02] Hmm. [SPEAKER_02] The first reveal. [SPEAKER_02] The company formation was in 2020. [SPEAKER_01] And there were four co-founders.

4:33

SPEAKER_02

I didn't know that. And I was not one of them. I didn't know that either. Right. They were working on this intersection between AI and law for three years with the early BERT models. And even a Swedish trained version called Sweebert. It was impossible to work with. [SPEAKER_01] So it's actually funny. The founding, and this is a bit of the Legora untold. Hmm. The first reveal. The company formation was in 2020. [SPEAKER_01] And there were four co-founders.

5:08

SPEAKER_01

[SPEAKER_02] I didn't know that. [SPEAKER_02] And I was not one of them. [SPEAKER_02] I didn't know that either.

5:15

SPEAKER_02

Right. They were working on this intersection between AI and law for three years with the early BERT models. And even a Swedish trained version called Sweebert. It was impossible to work with. Not only was it not very intelligent, it was blatantly racist. It was the Swedish forums. Some racist data there. Some racist data there. When the LLMs like 3.5 came, that was when the moment shifted. Right.

5:22

SPEAKER_01

[SPEAKER_02] And so we turned this into a company. Two of the co-founders left. I joined. And then we said we're going to work in the intersection between AI and law. We don't know what that product is, but we're going to run in this direction. And funny enough, the first lawyer who joined was a soon-to-be customer of ours. So he was the CIO at one of the big firms in Sweden that we wanted to sell into. And he had built an early version of a GPT plus the document management system. So basically, an LLM that could rag into the existing precedent and data that the firm was using. And he basically said, well, these guys are going to run faster than me. And if you can't beat them, I might as well join them. And that turned out to be a good decision.

5:24

SPEAKER_02

Are you surprised by how strongly the legal market has adopted AI? If I had thought in 2023, let's say, or 24, what's going to really adopt quickly? [SPEAKER_01] I don't know if personally I would have seen it coming that lawyers would be near the top of the list. [SPEAKER_01] Yeah. [SPEAKER_01] I don't know. I mean, you've invested in stuff before too. So I guess this is for both of you. But has it been a surprise over the last two years, the rate of adoption?

5:28

SPEAKER_02

[SPEAKER_01] Yes, it's been vivid. But second and maybe more importantly, the law firm market is very interesting because it's this perfect equilibrium with frankly pretty low differentiation. Like if you need to do a VC deal here in the Valley, you could go to any of the top five firms. And you're going to get roughly the same thing. If one of them starts leveraging Legora to offer a better service at a better price point faster, all of them have to adopt it. So the equilibrium shifts down and then everybody has to move. So what happened in the law firm market was as soon as one big firm in a market adopted Legora and went public with it, everybody else had to do the same.

5:35

SPEAKER_02

That's not necessarily the same in the in-house legal sector. Right. Like if one big bank said something, another big bank doesn't necessarily need it. But was there something about the process of the way work got done or the structure of it that allowed Legora's product to drive so much value so fast in a way that it did force that sort of prisoner's dilemma? I just think the legal sector was so underserved with great software for such a long time that there was a lot of built up problems that we could easily solve with LLMs, but they were really hard to solve pre-LLMs.

5:49

SPEAKER_02

I also think you guys had a great insight early on, which was that there was deference and respect to the customers that lawyers are really smart. [SPEAKER_01] They're extremely well educated. Yeah. [SPEAKER_00] They're tech savvy. They're not programmers, but they're very tech forward. They use the latest software. They use the latest devices. And so they were all going to be playing with ChatGPT and Claude. [SPEAKER_00] Yeah. [SPEAKER_00] And so if you showed up with a legal AI product, it had to be better than the foundation model. [SPEAKER_00] Yeah. [SPEAKER_00] Otherwise, they were just going to say, why are you deserving of my dollars?

6:05

SPEAKER_02

[SPEAKER_00] And Microsoft Copilot rolled out very quickly. Like every law firm in the world is a Microsoft shop. [SPEAKER_00] Yeah. Like everybody works with Outlook, Microsoft Word, and where they store their documents, basically. What have you found, to the point of you have to be better than the models, if you had to break down like as a vertical AI application, what have been the things that have allowed you to just be so much better than the models that it's worth the incremental investment? [SPEAKER_01] Yeah.

6:34

SPEAKER_02

[SPEAKER_01] So I think in the beginning, there was a lot of foundational problems with the models. Like you had to guardrail them very hard to make them useful. You had to build citations. You had to build good rag systems. You had to overcome context window problems. And there were a lot of rate limit issues. So you had to juggle different models for different types of tasks. There were just so many incremental basic things to solve. I think as time has progressed, our product has moved further away from what the foundation models are, and much more into this enterprise-wide platform where we're going to transact billions of dollars of legal work on the platform.

6:39

SPEAKER_02

Mm-hmm. And we've moved from building a lot of the agent work ourselves, and we sort of let the models run a little bit more, with OpenAI's o1 or Claude or whatever it's called these days, where with Opus 4.5 and Opus 4.6, there was an extraordinary difference in level of intelligence and instruction following capability. And so I see our job as let's provide the model the right environment and the right tools and skills to leverage. And then let's build a UI and an interface with the rest of the business so that they can all leverage it comfortably and with a lot of trust.

6:47

SPEAKER_02

I do think that the model capabilities improving so quickly makes us run faster because we have to be three standard deviations ahead of any general capability.

6:53

SPEAKER_01

[SPEAKER_02] Yeah. [SPEAKER_02] And that's a very good motivator.

6:59

SPEAKER_01

[SPEAKER_02] As somebody that's invested in a lot of software companies, one of the unique things about an AI software company is that it's tactically built differently than a traditional software company. And I think it's becoming more known now, but when you guys first started and you guys built up this org, the way you designed the org made a lot of sense for the product you were building and what you just described, which was we need to deeply understand model capabilities. And then we need to bring that to our customers in a way that's deeply differentiated, which, as you explained to me, meant we need to invest heavily in understanding the models, which then would lead to understanding what to build.

6:59

SPEAKER_01

[SPEAKER_02] Yeah. [SPEAKER_02] And that's a very good motivator. [SPEAKER_02] As somebody that's invested in a lot of software companies, one of the unique things about an AI software company is that it's tactically built differently than a traditional software company. [SPEAKER_02] And I think it's becoming more known now, but when you guys first started and you guys built up this org, the way you designed the org made a lot of sense for the product you were building and what you just described, which was we need to deeply understand model capabilities.

7:07

SPEAKER_01

[SPEAKER_02] And then we need to bring that to our customers in a way that's deeply differentiated, which, as you explained to me, meant we need to invest heavily in understanding the models, which then would lead to understanding what to build.

7:18

SPEAKER_02

[SPEAKER_00] But as models got better, your features may not matter in six months. [SPEAKER_00] Yes. [SPEAKER_00] And so talk about how that led to an organization that was heavily technical, heavily engineering and researcher led. [SPEAKER_00] And for a company as big as you are, you have very few product people. The number of product people you have essentially rounds to zero. [SPEAKER_00] You have leaders. [SPEAKER_00] You have a couple of leaders, but that's it. [SPEAKER_00] I mean, the founding team were three engineers. [SPEAKER_00] And so the most natural hires were let's grab all the smart engineers that we know from college and let's add them into the org.

8:21

SPEAKER_02

[SPEAKER_00] And in the beginning, we had to build our own agent framework because Langchain and these things that we initially built on couldn't get customized to the level that we needed back in 2024.

8:30

SPEAKER_01

[SPEAKER_02] As we understood more about the model capabilities, but also the problems we wanted to solve, let's take due diligence as an example.

8:32

SPEAKER_02

And it's really hard to solve a due diligence task in a chat based format because you need to review hundreds of documents and hundreds of documents are never going to fit into the context window of a single model call, at least not back then.

8:33

SPEAKER_00

[SPEAKER_02] And probably not now either. [SPEAKER_02] So we built this new product that we call tabular review, a big matrix where you would throw in tens of thousands of documents and you'd throw in all the problems and it started running all of them in parallel. [SPEAKER_02] And what we did was we said, okay, three engineers, you're now on tabular review. [SPEAKER_02] This is your own company. [SPEAKER_02] Run. [SPEAKER_02] Over 10% of the EPD org at Legora are XYZ founders. [SPEAKER_02] So our head of engineering, Jake, who joined, he was a solo founder in YC.

8:49

SPEAKER_00

[SPEAKER_02] Our VP product, Adrian, was also a legal tech founder in YC and happened to be a both GC and a lawyer. [SPEAKER_02] And so as we've progressed, engineering and product has stayed at the core of who we are and what we do. [SPEAKER_02] And I also think that everything else is an expression of that. [SPEAKER_02] We can only market what we actually build. [SPEAKER_02] We can only sell what we actually build and product lead compounds.

8:58

SPEAKER_02

I think as you put it in the beginning, we did not show up first. Legora was not the first product that many legal teams looked at because there were earlier entrants.

9:14

SPEAKER_01

[SPEAKER_02] So we knew that we had to show up and be best.

9:21

SPEAKER_02

And if you want to be best, you need to invest in product, invest in engineering.

9:21

SPEAKER_01

[SPEAKER_02] And I think you need to build that culture of reliability first. [SPEAKER_02] We actually had a time period in the company for six months where we didn't sell basically because we weren't ready to hit the gas on onboarding a thousand lawyers a day and knowing that the product was going to keep up with that.

9:30

SPEAKER_02

So we took the early hits of investing in that. Talk more about that period specifically. You know, the seed round you did with us was in March of 2024. The product went to GA October 1st, 2024. [SPEAKER_00] Yeah. [SPEAKER_00] And you called me early September 2024 and said, you need to come to Sweden because all of us need to sit in a room and just talk about where we are and what we need to do to get this thing out in a month. [SPEAKER_00] And we came and we sat the whole company, literally the whole company, which wasn't that big back then. [SPEAKER_00] It was only 10 people. [SPEAKER_00] Yeah.

10:02

SPEAKER_02

[SPEAKER_00] And so it was the whole company, the founders, chicken wings and beer. [SPEAKER_00] Yeah. [SPEAKER_00] And peanuts, actually. [SPEAKER_00] Those are the three things served. [SPEAKER_00] And there was a very open dialogue of how do we get this thing out in 30 days? [SPEAKER_00] Because at that point, you were essentially not facing the market test. [SPEAKER_00] You were building. [SPEAKER_00] There were 10,000 things you could build.

11:04

SPEAKER_02

[SPEAKER_00] And the outcome of that discussion was that we're only going to focus on three use cases. [SPEAKER_00] Yeah, that's right.

11:32

SPEAKER_00

So talk about, well, one, you calling me to tell me to come to Sweden to have that discussion. And you actually showing up. [SPEAKER_02] Yeah, I did show up. But reflecting on it, that was one of the most important things that you did in the company and the founders did in the company was at that moment, say, we have 30 days to go.

11:53

SPEAKER_02

We're going to sprint at these three things, not the 15 things that we could do.

11:56

SPEAKER_00

Yeah. So I think there was this feeling of you got these LLMs. They're so powerful. [SPEAKER_02] We learn about all these use cases in the firms and with the clients that we work with. [SPEAKER_02] Let's go solve all of them.

12:22

SPEAKER_02

Wrong decision. You can't solve 15 things at the same time. And so we had to kill a few darlings and we had to really double down on the stuff that we thought was going to work. And we looked at the market and we basically saw a few things that were really working as a paradigm for LLMs in legal. One of them was this big tabular extraction. Another one was embedding it deeply into Word and Outlook. So basically having Legora be accessible wherever the lawyer is already working. And we were still called Leia back then. This was very early. We took the entire company. We had a town hall.

13:21

SPEAKER_02

And I remember showing some numbers where a particular company that just had one of these features were doing more revenue than us. We were doing 1.5 million at the time. That felt very painful because we thought that we had a better suite, but we didn't have as much revenue because we were based in Sweden and we were mostly selling to European firms at the time. So we just said, let's do these three things. Let's do them better than anyone else. And it's going to be worth it to buy our suite over anybody else's. And so I wrote this very short product manifesto, sent it out to the entire company and we rallied the troops.

13:49

SPEAKER_02

I think it was off the back of that, that we had our first quarter where we doubled revenue. We were doing 1.5 million at the time. That felt very painful because we thought that we had a better suite, but we didn't have as much revenue because we were based in Sweden and we were mostly selling to still European firms at the time. So we just said, let's do these three things. Let's do them better than anyone else. And it's going to be worth to buy our suite over anybody else's. And so I wrote this very short product manifesto, send it out to the entire company and we rallied the troops.

14:18

SPEAKER_02

I think it was off the back of that, that we had our first quarter where we doubled revenue.

14:21

SPEAKER_00

[SPEAKER_02] So we went from 1.5 to 4. [SPEAKER_02] We're like, oh, this is ripping and it's flying off the shelves. [SPEAKER_02] And then in Q1, we had another quarter where we doubled, where we went from 4 to 8. [SPEAKER_02] Now we're talking. [SPEAKER_02] And it came time to launch in the US, we hired Patrick and Evan who joined from a competitor and we had our first boots on the ground in the US. [SPEAKER_02] And then we felt like, okay, what we have is a winning formula. [SPEAKER_02] So we just need to crunch it out everywhere.

14:47

SPEAKER_00

[SPEAKER_02] And now I think we're at another interesting point in time where we've built all these different tools, but the paradigm from now onwards is humans are probably not going to work with all these tools. [SPEAKER_02] Agents will leverage the tools that we built. [SPEAKER_02] So I remember early when MCP came, our CTO basically went, well, now Lugora has two users. [SPEAKER_02] It's human users and agent users. [SPEAKER_02] And every new feature that we build has to be able to cater to both.

15:01

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[SPEAKER_02] And now we're seeing more people use our agent that uses the tabular grid or our agent who uses our word editing capabilities, than humans actually going and using those features at all. [SPEAKER_02] Jason made a cool point to me recently, which is that because companies that are pre-AI and companies that are just fully AI native, just have to be built differently in various ways. [SPEAKER_02] And the fact that you didn't build a pre-AI company, I think gives you an unshackled mind to think about this. [SPEAKER_01] You're not even trying to think about some past alternative.

15:11

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[SPEAKER_01] You're just like, given what's in front of me, what should a company look like? [SPEAKER_01] And you talked about how having YC founders inside the company has been helpful.

15:19

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[SPEAKER_01] And I'm sure there's a lot there, but I'm curious about what are the main tenants that you've observed.

15:20

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[SPEAKER_01] Because now you've probably hired a lot of people who did work and build companies pre-AI.

15:31

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[SPEAKER_01] What do you think are the main tenants, ideas, cultural concepts that have been important to you, just to make it work in a fully AI native world?

15:36

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[SPEAKER_01] Yeah. [SPEAKER_01] So I think this idea that Chetan brought up around you have to be willing to kill the stuff that you've done in the past is very important. [SPEAKER_01] Because I think in more traditional software, you had to build the foundations and then you build the stuff on top of it.

15:43

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And you kept building the stack. And in that world, it was also very good to have a technical architecture where one feature would rely on the same microservices as other features. But the problem is in AI, maybe that feature now needs to scale really, really quickly. And the cost of writing software is so low that it's basically better to build your own stack for each thing. And now that we hire finance professionals or even lawyers internally to Legora, or we just hired our first tax person. I think they come with a set of ideas of how I used to do it in my old company.

16:07

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And everybody's forced to relearn, I think, and also question what their value is on top of the general model capabilities in a way, which is very painful. Totally. Brett Taylor talked about this on this podcast, too. Basically that people are going to build something and six months later, we might just kill that thing. [SPEAKER_01] And everybody needs to be comfortable with that, which I think historically would be a lot of painful internal conversations. [SPEAKER_01] Do you have to change? [SPEAKER_01] Is that a different culture for people? [SPEAKER_01] I think it's a different culture completely.

16:33

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[SPEAKER_01] I mean, I think the culture is you don't maximize for your function. [SPEAKER_01] You maximize for the company always. And I'm very upfront with every exec who joins Legora that in a way, you're joining with an expiration date and you have to continuously prove that you scale out of that in a way, because the company is scaling so exponentially. And I don't know if it was Mark Zuckerberg or somebody talked about hiring people with high Y slopes and not high Y intercepts. I think about that a lot, mostly because I've had to do that.

16:53

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I did not join or start Legora with a lot of experience, but I've proven that at every new point in time, I've scaled with the business. And so other people in Legora need to do the same. And I think that goes for every function. And I think an engineering team that's shipping the amount that we do previously had to be 500 people. And now we can get away with being 50. And I think there's even a question of do we need to be more than 100 engineers? Or is the bottleneck here really knowing what to build and building it in the right way and designing an experience that works for hundreds of thousands of people that we now have on the platform?

17:26

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I think the paradigm is shifting all the time. What's nice about our work is that engineering is a roadmap of what's going to happen in other industries, too. I think the general models have come the furthest in coding, but also those organizations are very quick to adopt and shift. And so engineering orgs are today looking slightly different. And I think we can expect the same in legal organizations. Two things you brought up that you should be great if you could dive into. One is Legora doesn't really have a long-term roadmap. You guys react and build today.

18:05

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[SPEAKER_00] And when you first got started, you had this nearly weekly cadence where that's how long you would roadmap to. [SPEAKER_00] And these days it feels like you almost roadmap on a daily cadence. [SPEAKER_00] And things change tomorrow. [SPEAKER_00] You wake up and it's you have to do something different. [SPEAKER_00] Talk about that lack of roadmap.

18:36

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[SPEAKER_00] And then also the other thing that you've invested heavily in is just understanding model capability and the proprietary eval infrastructure you've built where you've had these conversations with the foundation model companies of how you're able to identify latent model capabilities that they themselves are not aware of. [SPEAKER_00] I mean, on roadmap, way back, every new model just unlocked new things. [SPEAKER_00] Right. [SPEAKER_00] And when you first got started, you had this nearly weekly cadence where that's how long you would roadmap to. [SPEAKER_00] And these days it feels like you almost roadmap on a daily cadence.

18:58

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[SPEAKER_00] And so things change tomorrow. [SPEAKER_00] You wake up and it's we have to do something different. [SPEAKER_00] Talk about that lack of roadmap. [SPEAKER_00] And then also the other thing that you've invested heavily in is just understanding model capability and the proprietary eval infrastructure you've built where you've had these conversations with the foundation model companies of how you're able to identify latent model capabilities that they themselves are not aware of. [SPEAKER_00] On roadmap, way back, every new model just unlocked new things.

19:22

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[SPEAKER_00] Right. [SPEAKER_00] And when we got early access to GPT-4.5 and you just realize that, holy shit, now it can finally draft end to end things. And we don't need all these harnesses and things around it. That's amazing. Let's unleash it in a way that works. By the way, to do that, you need a low ego organization because you build all this IP and all this software. Yeah. And you're like, okay, now the model can do it. [SPEAKER_00] Yeah. [SPEAKER_00] Delete it all.

20:19

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[SPEAKER_00] You worked really hard for six months. Yeah. [SPEAKER_00] We're deleting everything. Yeah. It's incredible. But I think a lot of the things that we have built, we know that we're going to delete someday.

20:38

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And I guess you kind of need people to opt into that at the front end for that culture to really work. We've also talked about it as if we're here today and we start building for the future that's over here, that's too far out. Our customers are not going to adopt that. [SPEAKER_01] They don't understand it yet. So we need to take them on the journey and we need to take them on the path of being successful, which I think every iteration cycle now is shorter. Back in 2023, 2024, I think it was slightly longer. You'd have a quarter or two quarters because the models weren't moving that fast. Every upgrade was pretty incremental. But now it's flipped.

21:35

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Opus 4.6 flipped in capabilities. So now we have to revisit a lot of the things that we built. Do you know what the next flip you're waiting for is? Is there a thing? So actually I don't think, so it was funny. I was at the customer advisory board at Anthropic yesterday, which is, I'm wearing my Dario shirt here. [SPEAKER_01] You look like Dario. Thank you. Most of that conversation was about the models are now intelligent enough where they're no longer the bottleneck.

22:26

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[SPEAKER_02] The bottleneck is all of the software around putting the models in an environment where they can execute and do work and humans can review that work in a trustworthy way. [SPEAKER_02] They're seeing that across basically every single vertical and every single company. [SPEAKER_02] So I don't really think that we're waiting for new model capabilities anymore. [SPEAKER_02] There's nice things to have. [SPEAKER_02] It's nice to have better context windows. [SPEAKER_02] It allows us to do less garbage context management. [SPEAKER_02] Or when you overflow the context in memory and so on, you have to deal with it to refresh it. [SPEAKER_02] So there's nice to have.

23:12

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[SPEAKER_02] But I think we're at a point now where we just have so much building in front of us in terms of bringing the model capabilities into our world that that's where all of our focus is.

23:21

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I think on discovering what the models can do, we thought very early on that evals were going to be important. And both building up an exercise of building new evals, but also building out evals for all the use cases that we want to cover. Because in the beginning, it was a lot of, oh, how good is Sonnet? How good is Gemini? How good is GPT? And so we had to test them on the different evals.

23:37

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[SPEAKER_02] And a lot of our customers actually contributed this. [SPEAKER_02] So they would give us manual tasks that they used to do. [SPEAKER_02] And they'd tell us, here's the evals.

23:40

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[SPEAKER_02] And we're going to call you when we can get to 100% on these evals.

23:40

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[SPEAKER_02] And I actually remember it was a funds related use case, an LPA key term review report that a Danish law firm was spending three days on, basically.

23:41

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[SPEAKER_02] An associate would spend three days putting together that report. [SPEAKER_02] In summer of 2024, we had 60% accuracy on that task. [SPEAKER_02] By the end of that summer, we had 100% accuracy. [SPEAKER_02] And once you got to 100% accuracy, I mean, that task is done.

23:47

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It's over. [SPEAKER_02] I've adopted this mentality internally that if AI can do something, it will do it. And so our product, we think a lot about solving legal tasks end to end.

24:01

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[SPEAKER_02] And once a task is conquered, it's done.

24:02

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We just strike it out. And we're on this path of solving more and more complex tasks. Like you start with NDAs, but at some point you get to full on share purchase agreements, which are very complex. But we're going to get there. I think the question for these organizations who are maybe more traditional and trying to keep up with the pace of AI is how do you do that while at the same time do your normal job? Right. I think a lot of the organizations that we work with really struggle with keeping up with the technology uplift, even our developments.

24:28

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And so we're getting all the latest models and then we're turning that into product and they have to adopt it and then their customers. And it's, yeah. This is a question I think for both of you. As I'm listening to you talk, I'm sort of seeing the hill climb that you're on where you've attacked one part of it and the next one's coming and the next one's coming.

24:38

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[SPEAKER_02] And one of the things I'm thinking about is for, let's say, a new startup in legal, what would the right strategy be for them?

24:39

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[SPEAKER_01] Like, how do you possibly get into the mix fast enough or do all of these things? [SPEAKER_01] And then exit to Legora. [SPEAKER_01] Exit to Selva Legora. [SPEAKER_01] That's a good one. [SPEAKER_01] How urgent is it to grow really big, really fast for Legora, given all of the dynamics around? [SPEAKER_01] Chetan, I'm curious, how do you think about this? [SPEAKER_01] Is it the same urgency as always? [SPEAKER_01] Or do any of these dynamics mean that getting to real scale is more urgent here than other places? [SPEAKER_01] We can go back to sort of launch day, October 2024. [SPEAKER_01] How do you possibly get into the mix fast enough or all of these things?

25:23

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[SPEAKER_01] And then exit to Legora. [SPEAKER_01] Exit to Selva Legora. [SPEAKER_01] That's a good one. [SPEAKER_01] How urgent is it to grow really big, really fast for Legora, given all of the dynamics around? [SPEAKER_01] Chetan, I'm curious, how do you think about this? [SPEAKER_01] Is it the same urgency as always? [SPEAKER_01] Or do any of these dynamics mean that getting to real scale is more urgent here than other places? [SPEAKER_01] We can go back to launch day, October 2024. [SPEAKER_01] So when they launched, roughly the ARR of the business was rounded to a million dollars.

25:58

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[SPEAKER_01] If you just go back into that moment, there was this exercise of should we make a budget? [SPEAKER_00] And what we all decided around the table was there was no reason to make a budget because we don't know anything about the market. [SPEAKER_00] We don't know if people even like our product. [SPEAKER_00] We had instincts, but we just needed to go literally as fast as we could to get the product into as many hands as we could. [SPEAKER_00] Because ultimately, the whole theory of the company didn't work until we got product feedback. [SPEAKER_00] And so that was literally the aim.

26:30

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[SPEAKER_00] The aim was to get this out as quickly as possible in as many hands as possible. [SPEAKER_00] And I think one of the things that Max did, it's first principles thinking. [SPEAKER_00] Because the team was unbiased by how to build a software company. [SPEAKER_00] And so one of the things that you learned in SaaS was the way you do pilots is you would go in, do a time trial pilot where you would give them access to the application. [SPEAKER_00] And the minute the trial was done, you would turn it off. [SPEAKER_00] And then they would have to make a purchasing decision.

26:54

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[SPEAKER_00] A big thing that happened with Legora is they would go put Legora into your organization. [SPEAKER_00] And whatever you put into Legora, they would leave behind even if you didn't want it. [SPEAKER_00] And so there was this idea that if you adopted AI, you did stuff with AI, you built some practices, whatever skills you built or whatever IP you built, it's kind of yours. [SPEAKER_00] And we can leave that behind. [SPEAKER_00] It's not a big deal. [SPEAKER_00] It's your skills. [SPEAKER_00] It's your things that you've learned. [SPEAKER_00] And then Max went around and just gave people 30-day pilots, 60-day pilots, whatever they wanted.

27:35

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[SPEAKER_00] And they would run these competitive pilots. [SPEAKER_00] So they would say, okay, there's a couple of companies on the market. [SPEAKER_00] We're going to want to A/B test all of them because it's really hard to pick just based on the feature set on your website. And in those pilots, I think we did an extraordinarily good job of delivering value.

27:55

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[SPEAKER_02] And so when the sort of 30 days were out, if we shut it down, it would be a riot. [SPEAKER_02] People would roar and they'd be like, we've never seen software adoption like this in a legal organization. [SPEAKER_02] And we need this. [SPEAKER_02] We need it now. [SPEAKER_02] And in those pilots, we would demonstrate much better than any other company the value that the product and the service around the product could bring. [SPEAKER_02] So we hired all these lawyers who are now called legal engineers. [SPEAKER_02] It's a great term. [SPEAKER_02] Forward deployed legal engineers. [SPEAKER_02] I was just going to say, what about FDLE? [SPEAKER_02] FDLE.

28:32

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[SPEAKER_02] Right.

28:39

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[SPEAKER_02] FDLE. [SPEAKER_02] And they're amazing. [SPEAKER_02] They're the most tech savvy lawyers in different organizations who don't want to make partner because that's one type of life. [SPEAKER_02] And they want to work in a tech company. [SPEAKER_02] And now they get to work with their practice that they're amazing at and technology. [SPEAKER_02] And then they get to work with the best legal organizations in the world and drive that change. [SPEAKER_02] And I would think once you're embedded in these organizations, it's got to be sticky. [SPEAKER_02] I think Ligora is very sticky. [SPEAKER_02] We've ripped out our competition at many organizations.

29:32

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[SPEAKER_01] What creates stickiness? [SPEAKER_01] So the stickiness is the use cases and the cadence. [SPEAKER_02] And if you've invested time in building up a workflow that works for you, why would you want to switch? [SPEAKER_02] So is it that? [SPEAKER_02] It's usage. [SPEAKER_01] It's not data. [SPEAKER_01] No, not yet. [SPEAKER_01] Not any real technical implementation, which is great because our competition has been deployed in a lot of places. [SPEAKER_02] That sees no real usage or very simple use cases, which means that we can go there, show them and display clearly in a pilot that we deliver much, much better. [SPEAKER_02] And then we can easily swap it.

30:14

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[SPEAKER_02] So we actually have a dedicated migration team moving deployments over to Ligora. [SPEAKER_02] And I think this is where we often talked about not only product engineering velocity, which came naturally to the founders here because they were engineers, but also this idea of velocity of customer interaction, which was if a customer wanted to buy a certain way, wanted to do a pilot, whatever. [SPEAKER_02] Just don't add friction.

30:27

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That was actually the key on luck, which was this idea of let's just go get this in everybody's hands and not have any bias. [SPEAKER_00] And so one of my favorite stories about Max is that he came to San Francisco to sell a bunch of clients. [SPEAKER_00] And then he texted me and he was like, are you free for dinner? [SPEAKER_00] So we met for dinner. [SPEAKER_00] And then he asked for a ride to the airport. [SPEAKER_00] And I casually asked, where are you going? [SPEAKER_00] Expecting to say Seattle or L.A. or something. [SPEAKER_00] And he was like, I'm going to New Delhi. [SPEAKER_00] I was like, why are you going to New Delhi?

31:05

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[SPEAKER_00] He was like, well, one of the largest firms in India wants to buy. [SPEAKER_00] So I figured I'd go give it to him. [SPEAKER_00] That's crazy. [SPEAKER_00] And so in SaaS, it was like, no, do the West Regional. [SPEAKER_00] Yeah. [SPEAKER_00] Then do the East Regional. [SPEAKER_01] Then do Western Europe. [SPEAKER_00] And then eventually hire an APEC head. [SPEAKER_00] And then it was this thing. [SPEAKER_00] Yeah. [SPEAKER_00] And because this company didn't. [SPEAKER_00] And by the way, there's going to be a year of engineering work to be even kind of ready.

31:37

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[SPEAKER_00] 100%. [SPEAKER_00] To serve India.

31:43

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[SPEAKER_01] And because this company and this team had never built a pre-AI software company, they didn't know they weren't supposed to go sell in India early. [SPEAKER_01] One quarter into selling the product. [SPEAKER_01] So Max got on a flight, went to India and a customer in India bought. [SPEAKER_00]

31:52

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Then do like Western Europe. [SPEAKER_00] And then eventually hire an APEC head. And then it was this thing.

32:02

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[SPEAKER_00] Yeah. [SPEAKER_00] And because this company didn't. [SPEAKER_00] And by the way, there's going to be a year of engineering work to be even ready. [SPEAKER_00] 100%. [SPEAKER_00] To serve India. [SPEAKER_01] And because this company and this team had never built a pre-AI software company, they didn't know they weren't supposed to go sell in India early.

32:51

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[SPEAKER_01] One quarter into selling the product. [SPEAKER_01] So Max got on a flight, went to India and a customer in India bought. So it was one of those things where because they didn't have the patterns, they were able to get big globally in parallel. You know what I also wonder on this? We talked about this a little bit. Being a Europe-based company means that you are multinational from the beginning. [SPEAKER_01] You have to. [SPEAKER_01] And I think this, I'm sure some of this is pre-AI. [SPEAKER_01] And I think it, a lot of it is. [SPEAKER_01] I also think there's a thing where if you started in Europe, you've already learned how to sell to 10 countries.

33:18

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[SPEAKER_01] And you know that there's differences in the way that the cultures work and the way they purchase software and what the rules are and the regulations and these things. [SPEAKER_01] And so I'm curious if you thought about that when you invested and you're thinking, well, actually maybe coming to the U.S. will be easier one day. [SPEAKER_01] I'm curious your experience on that. [SPEAKER_01] Y Combinator weren't particularly excited about backing a company in Sweden. [SPEAKER_01] Yeah. [SPEAKER_01] I remember the first interview with Gustav and he's Swedish, a Swedish partner at YC.

33:27

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[SPEAKER_02] And he goes, so you're going to move to the States, right?

33:29

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[SPEAKER_01] And I go, yes, yes, of course. [SPEAKER_02] That's the cue to say yes. [SPEAKER_02] So you get the invite to go to YC. [SPEAKER_02] You're going to say no, I'm good in Sweden. [SPEAKER_02] You guys are opening up Sweden. [SPEAKER_02] And then I came to YC and I left three days later because I had so much business going on in Sweden and I couldn't do work between 1 a.m. and 10 a.m. [SPEAKER_02] That was just impossible.

33:40

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But the Swedish legal market is smaller than Kirkland and Ellis. [SPEAKER_02] So of course you have to expand. [SPEAKER_02] And naturally we went to Finland and then we went to Denmark.

33:57

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[SPEAKER_02] Then I was thinking, well, I think we got the hang of it. [SPEAKER_02] And the most important thing was the first customer we got, Mannheimer Svartling, the big firm in Sweden, their managing partner had such a good relationship with the other firms in other non-competitive countries that he would just introduce me. [SPEAKER_02] And I would fly down. [SPEAKER_02] And I'd say the same thing as I told him, AI is going to change the world and you're going to need a partner.

34:15

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[SPEAKER_02] I'm here. [SPEAKER_02] Let's work. [SPEAKER_02] That made it all start. [SPEAKER_02] But then the move to the UK and the US was when we really started ripping. [SPEAKER_02] How different was coming to the US versus going to Finland? [SPEAKER_02] Not at all. [SPEAKER_02] I had a rule. So there's actually a few Swedish companies that tried to go to the US but did so unsuccessfully, Klarna. They tried many times before they actually made it work. [SPEAKER_02] And my rule was if we can serve two of the biggest clients in the world or in the US from Stockholm, then we're ready.

34:54

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And then we'll open an office here.

34:57

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[SPEAKER_02] So Cleary Gottlieb, an amazing Wall Street firm, and Goodwin and Procter.

34:58

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And we served them both. We won their business in competitive pilots and we could serve them from Sweden. We did a lot of flights back and forth. But after they signed, we said, OK, amazing. Now we're ready. Let's open an office here.

35:16

SPEAKER_01

[SPEAKER_02] So one thing about the market structure of legal that we knew about here at Benchmark ahead of investing is that legal has this unique market feature that it's a services industry.

35:21

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And in services industries, technology adoption is slow at first and then rapid later. So if you just look at any marketplace idea in a services area, the marketplaces are usually supply constrained. [SPEAKER_00] And then the minute supply unlocks, all of the supply comes online into the market and then you become demand constrained. [SPEAKER_00] And so if you study marketplaces, especially marketplaces around services, this is something that you fundamentally learn as one of the rules of marketplaces. [SPEAKER_00] And so in legal, the market structure is such that the initial adoption will be very slow and hard. [SPEAKER_00] But once it unlocks, it really unlocks.

35:51

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[SPEAKER_00] There's some exponential viral coefficient that happens there. [SPEAKER_00] That's one part about the legal industry that's really interesting. [SPEAKER_00] And then how it overlays into software in legal is that if you look at the most successful legal software companies, they were all started in Europe. [SPEAKER_00] Pre-AI too, by the way. I had a hypothesis that part of the reason why you get that way is that you're used to selling the multi-geography and multi-rule systems from day zero. [SPEAKER_00] So, for example, Lagora sold to a Swedish firm. [SPEAKER_00] Yeah, that makes sense. [SPEAKER_00] And a Spanish firm and a Finnish firm.

36:04

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[SPEAKER_00] And so, yes, there are laws at the European Union level. Yeah, but from the beginning, this needs to work for many people.

36:13

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[SPEAKER_00] That's right. [SPEAKER_00] And if you start in the U.S., what you end up designing is that there's the federal legal system. [SPEAKER_01] There's a state legal system and then there's regional. [SPEAKER_00] But it's not as bifurcated as literally different countries. [SPEAKER_00] And different languages. [SPEAKER_00] And different languages. [SPEAKER_00] And so you build all this stuff on day zero that you don't if you start in San Francisco. And one of the interesting things that Max showed us in the prototype in the first meeting is he had multi-language support already built. [SPEAKER_00] And he had multi-legal framework support already built.

36:42

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[SPEAKER_00] I remember. [SPEAKER_00] I demoed Sweden and Spain. [SPEAKER_00] That's right.

37:12

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[SPEAKER_02] And that was remarkably impressive because it was a company with five people thinking global scale. [SPEAKER_02] Yeah. Because they were forced to. Because they couldn't serve the Stockholm legal market. Totally. Those two things just meant from they launched the product. They got a bunch of people to sign. Then immediately it was let's go get the two big firms in every geography because we have to. And it was global from day one. And now I mean Lagora I think has become a hub in a technology hub in Europe. People from Germany, from the Netherlands, from Spain, from Italy. That's right.

38:15

SPEAKER_01

[SPEAKER_02] And that was remarkably impressive because it was a company with five people thinking global scale.

38:18

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[SPEAKER_02] Yeah. Because they were forced to.

38:25

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[SPEAKER_00] Because they couldn't serve the Stockholm legal market.

38:27

SPEAKER_00

Totally. Those two things just meant from they launched the product. They got a bunch of people to sign.

38:40

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Then immediately it was let's go get the two big firms in every geography because we have to.

38:48

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And it was global from day one. And now I mean LaGuardia I think has become a hub in a technology hub in Europe. People from Germany, from the Netherlands, from Spain, from Italy. [SPEAKER_01] They're all moving to Stockholm even in the winter to come and work with us.

38:55

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Talk about the culture part of it which I think stands out a lot. And so it's hard to describe to people what it's like to visit the LaGuardia office.

39:04

SPEAKER_00

[SPEAKER_02] I mean when you came back from a LaGuardia visit recently you were like oh my god they are so good. Something's going on there that I haven't seen before. It sounded different. [SPEAKER_01] I don't know if it's LaGuardia specific or if it's something that happens in Sweden that can't happen in America. [SPEAKER_01] But you were affected by it. [SPEAKER_01] It's true. [SPEAKER_01] Initially even in the group of five or in that group of ten in September of 2024. [SPEAKER_01] A group of 15 however big the company was. There was a common thread amongst everybody. They were deeply technical, deeply intense and a desire to win.

39:31

SPEAKER_01

[SPEAKER_00] And they were thinking globally from day zero.

39:35

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[SPEAKER_00] And because they were in Stockholm they also decided to recruit all over Europe from day zero to bring people to the Stockholm office. [SPEAKER_00] And so what ended up happening is I think you end up becoming a magnet for anybody that wants to build at the forefront of AI with a level of intensity and determination. [SPEAKER_00] This idea of wanting to win.

39:47

SPEAKER_00

But what did it feel like to you on your recent trip there's a few hundred people in there. What did that feel like?

39:50

SPEAKER_01

[SPEAKER_00] The level of engagement and buy-in to the company mission was truly unique. And I think the company has done a great job with this idea of building for the company. And I really do think building an AI company is a real test in ego. [SPEAKER_00] You literally can't have an ego because you have to have this idea that AI is just going to do this. [SPEAKER_00] It's going to be better than us at everything at some point.

40:07

SPEAKER_00

And it's just going to do this. The foundation model will do this capability. [SPEAKER_01] And I'm puzzling through this and it's really hard and it's an amazing feature. And we have these high bars of quality and polish. So we're going to ship fast work really hard build this amazing feature. And it's going to disappear within 12 weeks requires an extreme amount of buy-in and an extreme amount of humility that we're just riding this massive wave. And we don't know where it's taking us but every day we solve today's problems and we don't worry about tomorrow because it's a different world. There's a different type of energy buy-in cadence that comes with that culture.

40:44

SPEAKER_00

And I think that it's really interesting.

40:52

SPEAKER_01

[SPEAKER_00] The disadvantage of Stockholm has now become LaGora's advantage of being in Stockholm which is that their talent population that they get to hire from is not just in Stockholm. [SPEAKER_00] It's all over Europe and now it's all over the world because anybody that has that attitude is welcome to come join Stockholm.

41:05

SPEAKER_00

I think our competition has remote days three days in office. Everybody lives at six from very early on we serve dinner at eight every day. A lot of people in our region are tired about all these big American winners. [SPEAKER_02] And we know that we have the talent and the grit and the prerequisites to build a generational company.

41:18

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[SPEAKER_02] We had to go to the US to raise money because we want to work with the best business in the world.

41:23

SPEAKER_00

[SPEAKER_02] But there is a level of we can also do it right. [SPEAKER_02] And we have Spotify just on the streets. [SPEAKER_02] How are you going to get this level of fervor in the US? [SPEAKER_02] I think we have a very unique culture in our New York office. [SPEAKER_02] Is it different or is it very different? [SPEAKER_02] People, well it's not different from Stockholm. [SPEAKER_02] Oh okay. [SPEAKER_01] But we seeded it with the culture carriers from Sweden that came to New York. [SPEAKER_01] And I think tactically this was a really cool thing they did. [SPEAKER_02] Which was I think you should tactically talk about how you make everybody interview in Stockholm.

42:32

SPEAKER_00

[SPEAKER_02] Yeah.

42:41

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[SPEAKER_00] And then they have to onboard in Stockholm. [SPEAKER_00] Everybody onboards in Stockholm. [SPEAKER_00] So you live in New York you're going to join the New York office you're going to Stockholm. [SPEAKER_00] Onboard in Stockholm. [SPEAKER_00] Yeah. [SPEAKER_01] People who are joining Sydney have to go on a 24-hour flight to onboard in Stockholm. [SPEAKER_00] So you can't onboard anywhere else but Stockholm. [SPEAKER_01] Yeah. And then when they first opened the first international office which was New York. [SPEAKER_00] And actually London too you did this with which is people that were based in Stockholm moved.

43:11

SPEAKER_01

[SPEAKER_00] Yeah seeded. [SPEAKER_00] To those offices to set a cadence.

43:19

SPEAKER_02

[SPEAKER_00] It was it's all going to be the same as Stockholm. [SPEAKER_01] And the Germans who joined Legora they have to move to Stockholm and they'll work here a year.

43:26

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And then they can move back to open the German office. Yeah. [SPEAKER_02] You have to get it right. [SPEAKER_02] It's a fascinating thing where I've been part of many companies that have many offices. [SPEAKER_02] And every office tends to take its own character.

43:32

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[SPEAKER_02] And I remember the founders of Legora saying we want every office to feel the same.

43:37

SPEAKER_00

Which was itself a different way of thinking.

43:40

SPEAKER_01

[SPEAKER_00] Every time Max has had me visit the company I visit during dinner time which is 8 p.m.

43:40

SPEAKER_02

[SPEAKER_00] That's when they have guests is 8 p.m.

43:44

SPEAKER_00

And that's been the case in every office. And so that's another thing that happened at this company. And it's interesting to me that it continues to scale which is you can continue to onboard in Stockholm because every 400 people that joined before you onboard in Stockholm. Yeah.

43:57

SPEAKER_01

[SPEAKER_00] So you should too.

44:02

SPEAKER_00

I mean the only reason why we have that rule was because I did an internship at McKinsey and we'd have dinner at it. So I was like I guess that's how you do this.

44:05

SPEAKER_02

Totally. It's also in some ways doing the U.S. office in New York. Obviously it's not an outsider city but from a tech perspective there's a lot of people in New York I want to work at a great tech company. [SPEAKER_00] And it's interesting to me that it continues to scale. You can continue to onboard in Stockholm because every 400 people that joined before you onward in Stockholm.

44:20

SPEAKER_00

Yeah. So you should too. The only reason why we have that rule was because I did an internship at McKinsey and we'd have dinner at it. So I was like I guess that's how you do this. [SPEAKER_02] Totally. [SPEAKER_02] It's also in some ways doing the U.S. office in New York. Obviously it's not an outsider city but from a tech perspective there's a lot of people in New York who want to work at a great tech company. [SPEAKER_01] Yeah. [SPEAKER_01] And there's obviously been more there than in Stockholm but it's still different than San Francisco. [SPEAKER_01] And so I think you could probably bring some of that cultural thing there as a result of that too. [SPEAKER_02]

45:01

SPEAKER_02

[SPEAKER_01] And now we just opened in Houston and we're opening in Chicago. [SPEAKER_01] It's all the big legal hubs.

45:12

SPEAKER_01

[SPEAKER_02] Is this correct? Did you do a reference with Daniel Ek? [SPEAKER_02] Yes.

45:21

SPEAKER_02

Yeah.

45:21

[SPEAKER_02] And I think I heard this from you. [SPEAKER_02] You asked him about what is the culture at Leia? [SPEAKER_02] And I think he said something like they're pretty intense. That's right. [SPEAKER_02] We were very upfront with that even in interviews and not intense to the point where it's not fun but coming like showing up as number two in this space is not an outcome worth fighting for. Then we might as well go do something else. We're only going to play here to win. You think number one and number two will just be vastly different outcomes? Oh yeah. Completely. And it doesn't actually matter if that's the case or not. But that's the way I think.

45:53

SPEAKER_02

Gives you the right mindset. Yeah. [SPEAKER_01] Yeah. [SPEAKER_01] I think everybody's dialed into that. [SPEAKER_01] And I remember doing this interview in Swedish and there's a saying that you taste the blood because you worked so hard. Yeah. And I basically told her in Swedish that yeah, sometimes I wake up and you know it's a Swedish saying. You just wake up.

46:07

SPEAKER_01

[SPEAKER_02] I'm so tired. I have some coffee. [SPEAKER_02] I taste the blood. [SPEAKER_02] And then I go to the office.

46:23

SPEAKER_02

And then she publishes the article in English. Yeah. And the saying doesn't make any sense in English. It's like Max is bloodthirsty. No, it's like the Legora founders wake up. [SPEAKER_02] At Legora we wake up with a metallic taste of blood in our mouths. And people in the company go, holy shit, is Max a vampire or does he just floss badly? What's going on? And how do you feel about that now? Now it's become this thing. The Americans are hashtag blood smock. [SPEAKER_01] It's everybody's in on it. It's amazing. It's a cult. [SPEAKER_01] I can feel the energy of it. [SPEAKER_01] It's not a culture that I think would quite work in San Francisco.

46:52

SPEAKER_02

[SPEAKER_01] I don't know if that's something that you can do uniquely. [SPEAKER_01] Well, when we open our San Francisco office they're going to taste the blood. [SPEAKER_01] Food smock.

46:57

SPEAKER_01

Yeah, they're going to taste the blood.

46:59

SPEAKER_02

[SPEAKER_01] I love it. [SPEAKER_01] Alright, my last question is you just raised a big round.

47:01

SPEAKER_01

[SPEAKER_02] Yeah. [SPEAKER_02] Which is awesome. Congrats. What has this been for the future? What's coming? Well, maybe first off just to give you a bit of insight into the round. Every round at Legora since Chetan has been a preempted round. I don't think I've ever actually gone out to fundraise since you did the round. [SPEAKER_02] Yeah, it's been very pleasant.

47:18

SPEAKER_02

It's been very pleasant. We actually also have a history of taking the lowest term sheets.

47:19

SPEAKER_01

[SPEAKER_02] I remember taking, we were actually, this is funny, we were negotiating the number of shares that Chetan was going to buy on Excel in front of us. [SPEAKER_02] And he goes, I've never ever bought a company where I didn't get 20%. [SPEAKER_02] And I go, well, I'm never going to dilute more than 17.5%. [SPEAKER_02] And we sort of look at each other and go, well, I guess we're in a bit of a stalemate here. [SPEAKER_02] It was the immovable object. [SPEAKER_02] It meets the force.

47:35

SPEAKER_02

And so we just put on Excel. We write down the exact number of shares. And we start going decimal by decimal. Wow. Until we're both. That's such. That is so legal coded. Yeah. [SPEAKER_01] Just the nerdy Excel. [SPEAKER_01] It was wild. [SPEAKER_01] It's perfect. [SPEAKER_01] So you end up investing like 9.5 to 1. [SPEAKER_01] It's true. [SPEAKER_01] And we're both equally unhappy or happy. That's great. I think we were both happy. That's a beautiful way to start. Of course.

48:21

SPEAKER_01

[SPEAKER_02] We were both happy. [SPEAKER_02] But the Series D has been really great because it's the first time I've done it together with someone else. [SPEAKER_02] So David, our CFO, who just joined from Vanta, he's an absolute monster. [SPEAKER_02] It was funny. [SPEAKER_02] We had our company-wide kickoff. [SPEAKER_02] And you get to pick the song you want to walk out to.

48:30

SPEAKER_02

And he goes, Max, I want Monster by Kanye West. And I go, okay, dude. And it's the lights drop. And I'm like, I have a big surprise for you, everyone. David is joining us, our CFO. And the speakers just explode. Wow. And I don't know if you heard the song. Yeah. Yeah, of course. And it starts. And everyone's like, holy shit, what's going on? And he comes up on stage and he's just so much energy. And in the references, people refer to him as a CFO. And I was like, that's amazing. So he and I did the round. It was super fun. It was the first time we went out to actually do a fundraise. And the speakers just explode. Wow. And I don't know if you heard the song. Yeah.

49:10

SPEAKER_02

Yeah, of course. And it starts. And everyone's like, holy shit, what's going on? And he comes up on stage and he's just so full of energy. And in the references, people refer to him as a CF Go. And I was like, that's amazing. So he and I did the round. It was super fun. It was the first time we went out to actually do a fundraise. We had a deck this time. And it was wildly oversubscribed. I think we ended up having 1.5 billion in demand for the round. It's a lot. It was crazy. But we're super thrilled about Excel coming in and leading it. We've got some great participation from Manlo and Bain. Well, it's awesome. It's a huge testament to what you've done.

49:49

SPEAKER_01

[SPEAKER_02] And super exciting. And I think you're just getting started. So, Max, thank you for doing this. Chetan, thank you as well. And I really enjoyed it.

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